Managing Media in a ‘Multi-Multi’ Broadcast World

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Moderator: Mary Yurkovic - Digital Strategies Inc.

About this talk

As broadcast station groups grow larger through consolidation and acquisition, they’re looking for ways to avoid duplicating content and effort while control costs. And it’s not just dealing with the complexity of multi-site operations, it’s multi-source, multi-format content created for multi-platform delivery. By creating “hubs” for content, processes and distribution, station groups can deliver the same content to multiple owned-and-operated stations for multiple platforms, while at the same time tailoring or differentiating the content so that it fits the local audiences or regional market they need to target. Attend this webinar and learn how to: • Intelligently manage media assets brought into your organization from multiple sources • Resolve collaboration issues for content development, processing and approvals • Automatically process and prepare content for multiple distribution platforms • Optimize storage to streamline processes and meet scalability and cost requirements Speakers: Eivind Sandstrand - Arvato Amy Lounsbury - Diversified Josh Hatter - Diversified Karl Paulsen - Diversified Dave Frederick - Quantum
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