Why You Should Repatriate Your Media and Deploy a Content Data Lake Instead

Join us for an informative look at the benefits media organizations are realizing establishing their own datacenters and content lakes. Many broadcasters and M&E companies want to gain the workflow efficiencies and ease of collaboration offered on the cloud but are hesitant to adopt public cloud storage. They fear loss of control over their valuable content assets and public cloud charges that frequently prove to be unpredictable. Some M&E companies that were early public cloud adopters have even begun to repatriate their content from public cloud storage in favor of their own datacenter servers. They are realizing the workflow benefits that cloud collaboration promises from their own storage. Many are also deploying content lakes on their own servers, eliminating unpredictable operational expense and garnering the workflow efficiencies and creative collaboration they desire, regardless of where their personnel are located.