Personalize Financial Services with Advanced Analytics

Presented by

Steve Borg and Kevin Orbaker, Microsoft

About this talk

Do you know the 'next best action' to take for your customer? Customers today are inundated with choices. And yet 40% of customers believe financial services is an undifferentiated market. To gain a competitive edge, financial services organizations have the opportunity to differentiate their offerings through process and personalization scenarios. Integrating more and better data elegantly and efficiently helps financial services make better recommendations to their clients and customers. And yet, it's not possible to provide these personalized services without the help of sophisticated computer systems. The right technology can help financial services collect structured and unstructured customer data from across many systems, then apply mathematical algorithms to find meaningful patterns. These patterns can suggest a 'next best action' an organization can take to provide better customer service and sales. Join this webcast to learn how to: •Increase customer satisfaction and optimize customer service with personalized 'next best action' •Prevent customer churn with an Advanced Analytics solution •Use Advanced Analytics to grow revenue per customer

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