Adapting Your Sales Processes to Today's Buyer

Presented by

George Bronten, CEO of Membrain, Janice Mars, CEO of SalesLatitude & Barbara Giamanco, CEO of Social Centered Selling

About this talk

How well do you understand today's buyers? More and more, buyers have moved outside the traditional marketing funnel by changing the way they research and buy products. Today’s sales and marketing funnel concept fails to capture all the touchpoints and key buying factors resulting from the explosion of product choices and digital channels, coupled with buyers that are better-informed than ever. A more sophisticated approach is required to help sales and marketing leaders navigate this environment, which is less linear and more complicated than the traditional funnel suggests. Join this webinar to learn how to: Understand the impact of digital, social, and mobile technology on buyer behavior Support the 4 primary phases in the buyer decision-making process Achieve consistent sales performance through a consistent sales process that drives behaviors and skills Adapt content and messaging for the various stages of the buying process

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