The Modern Day Sales Funnel

Presented by

Matt Heinz, Carol Krol, and Barbara Giamanco

About this talk

Reinvent marketing and sales productivity and efficacy! What's different about the buyer's journey today than, say, 5 or 10 years ago? A lot! A sales funnel has traditionally represented how a buyer moves from the awareness phase into action. But today, the rapid pace of innovation is pushing B2B sales and marketing organizations to reexamine what they thought they knew about finding, engaging, and converting prospects into customers. Update how you envision your buyer's journey in this webcast overview of the modern day sales funnel. Join this webcast to learn: Why the modern day sales funnel doesn’t follow a linear path How buyer behavior is driving the need for change What steps to take to move a prospect through the sales funnel and build loyalty in the process How content plays a role in today’s modern funnel How to get involved in the buying process before the decision is made How the internet and social channels provide new opportunities to build flexible and scalable pipelines

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