From Download to Engagement: Delivering the Right Mobile Apps at the Right Time

Presented by

Mahdi Alirezaie, Technical Solutions Professional, Microsoft Corporation

About this talk

Whether you’re a mobile-only startup looking to turn early adopters into evangelists or a multi-million dollar enterprise mobilizing your workforce, you need to ship the right apps to the right customer at the right time. You need users to use your apps, turning downloaders into engaged users. To win mobile users’ loyalty, you must continuously ship high quality software and continuously listen and learn from your users, giving them features before they know they want them. Mobile isn’t just build, release, and done, it’s a continuous cycle. In this webinar, you’ll see how HockeyApp helps you track real user behavior, understand how your apps behave in the wild, and easily distribute new apps to your beta users. You'll learn how to: - Capture usage data, analytics, and crash reports to identify trends - Get in-app feedback and respond to your users - Use HockeyApp to distribute your apps to various groups, including beta users and internal testers

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