Online shoppers are browsing and buying more frequently than ever before, and they are doing so from multiple networks, locations, and mobile devices.
In this webinar, in partnership with AO.com and Internet Retailing, we will examine the best ways for retailers to optimise and monitor their websites’ customer experience.
Akamai’s Chief Strategist of Commerce, Jason Miller, will be joined by Adam Warne, Global IT Director at AO.com, who will be able to share how they have increased conversion rates on mobile devices.
In this webinar, you’ll learn how AO.com:
Optimises for mobile devices
Managed to scale their e-commerce platform during peak periods, including when they became the main sponsor for the TV show "Britain’s Got Talent"
You’ll also learn how to:
Properly deliver the correct size of images to various device types
Prepare for peak traffic and scalability
Manage non-human traffic in a way that optimises performance for real customers