Name: Speed and quality: how Fruugo increased conversion and sales on their marketplac
Start: 2018-10-10T13:00:00Z
End: 2018-10-10T13:00:41.000Z
Location: BrightTALK
Rating: 0

Leading companies worldwide choose Akamai to build, deliver, and secure their digital experiences — helping billions of people live, work, and play every day. Akamai Connected Cloud, a massively distributed edge and cloud platform, puts apps and experiences closer to users and keeps threats farther away. Learn more about Akamai’s cloud computing, security, and content delivery solutions.

In rethinking their current cloud architecture, organizations see distributed cloud computing as the way to provide optimal experiences for their global customers. As a developer, you want to be able to bring your applications and workloads closer to your users, regardless of their location. So, how popular is distributed cloud computing and how are builders using and benefiting from this approach?

The third installment in a new three-part video series, Building in the Cloud: The Shift to Cloud Native, answers these questions. Episode 3: Moving to a Distributed Cloud Approach brings together third-party analyst research with real-world use cases from Akamai’s cloud engineering team.

What to expect in Episode 3:
• Find out the latest data on distributed cloud computing adoption by developers around the world
• Identify the key benefits of a distributed cloud approach including lower costs, greater flexibility, scalability, and security, and increased value to customers.

Why watch Episode 3?
• Discover the reasons why more global organizations and developers are moving to a distributed cloud approach
• Learn about real-world use cases for distributed cloud computing across industries and departments
• Explore why organizations and developers are running into limitations with their current centralized cloud infrastructure

Available soon to watch on-demand:
All three episodes of our video series Building in the Cloud: The Shift to Cloud Native
• Episode 1: The Shift to Cloud Native
• Episode 2: How to Build for Portability
• Episode 3: Moving to a Distributed Cloud Approach

Episode 3: Moving to a Distributed Cloud Approach

In a galaxy not so far away, cyberthreats lurk like the dark side of the Force, seeking to disrupt peace and harmony in your digital realm. But fear not, brave defender! Together, we will embark on a journey to fortify your defences against the forces of evil.

Join Tricia Howard and guest Mike Salvatore for a special Star Wars-themed edition of our Monthly Threat Brief: The SIG Download series. They will cover the latest security incidents observed in the past 30 days and offer a Jedi master class on how to defend against them.

Sign up today!

May the Force be with you

SIG Download: Episode Eight - May the Force Be With You

By taking advantage of portability and open-source tools, cloud-native development enables developers to make decisions on where to deploy and move their workloads to maximize performance and cost-efficiency. Portability gives you the ability to migrate your applications, workloads, data, and other resources to the cloud environment or cloud provider of your choice.

The second installment in a new three-part video series, Building in the Cloud: The Shift to Cloud Native, is about expanding your knowledge of the key technologies involved in creating portable workloads, notably Kubernetes, an open-source platform to run applications in containers. In Episode 2: How to Build for Portability, Akamai’s cloud engineering team explains how to use open-source tools and details best practices.

What to expect in Episode 2:
• Cement your understanding of Kubernetes and Knative, and the relationship between the two technologies
• Get to grips with the components of a Kubernetes cluster, such as the ingress controller, object storage, event streaming, and observability and monitoring

Why watch Episode 2?
• Discover more about the Knative Serving and Knative Eventing components, and the use of brokers and triggers
• Learn about best practices and which open-source tools to use when building out your portable infrastructure
• Gain the knowledge and confidence to deploy your first Kubernetes cluster

Coming next:
• Building in the Cloud: The Shift to Cloud Native, Episode 3: Moving to a Distributed Cloud Approach

Episode 2: How to Build for Portability

Developers have to create applications quickly and cost-efficiently to always keep ahead of shifting customer and industry demands. By adopting a cloud-native approach to development, you can build applications that take full advantage of the agility, elasticity, scalability, and flexibility of cloud computing.

To begin, you need to become comfortable with the underlying concepts of cloud-native development. This is the focus of Episode 1: The Shift to Cloud Native, the first installment in a new three-part video series, Building in the Cloud: The Shift to Cloud Native.

What to expect in Episode 1:
• Clear definitions of the key terms used in cloud-native application and workload development
• The importance of having the freedom to choose the right cloud for the right workload

Why watch Episode 1?
• Learn about the benefits of taking a cloud-native approach to application and workload development
• Recognize the limitations of platform-centric thinking and the potential dangers around vendor lock-in
• Understand the concept of cloud waste and how it can be minimized by moving to cloud native

Coming next:
• Building in the Cloud: The Shift to Cloud Native, Episode 2: How to Build for Portability

Episode 1: The Shift to Cloud Native

In this episode of the SIG Download Tricia is joined by Akamai's Advisory CISO, Steve Winterfeld, where they discuss the issue of stolen credentials, the XZ Utils vulnerability, the cobalt letters attack, a healthcare ransomware attack and much more....

SIG Download: Episode Seven - Spring into Security

In today's digital-first world, the speed and security of visual content delivery can make or break customer experience. With one in four visitors abandoning a website if it takes more than four seconds to load, optimising visual assets such as images and videos for omnichannel delivery becomes a key differentiator. Join us for a fireside chat between two leading product innovators from Scaleflex and Akamai, as we dive into the complexities and solutions around managing, optimising, and securely delivering product assets across multiple channels such as online stores and marketing channels.

Key Takeaways:

- Learn how to streamline your visual content workflow at scale
- Leveraging AI to maximise the ROI of each visual asset 
- Optimise Media for Omnichannel Delivery

Join us as we unlock the secrets to preparing your visual assets for the dynamic demands of today's omnichannel landscape. Don't miss this opportunity to learn from the experts and network with peers facing similar challenges in the e-commerce industry. 

Speakers:
- John Bradshaw, Director of Cloud Computing Technology and Strategy EMEA, Akamai
- Emil Novakov, Co-Founder & CEO, Scaleflex

Fast and Secure Omnichannel Delivery of Media Assets with Scaleflex

Zero Trust is at the forefront of everyone’s minds, with a strong emphasis on modern IT software and services. Conversely, operational technology (OT) and the Internet of Things (IoT) play a critical role in many businesses, and are undoubtedly the focus of threat actors seeking to exfiltrate data and disrupt the production line for ransom. In this webinar, we aim to discuss the challenges of the OT world and showcase live solutions to enhance resilience against threats to your production environment. We also intend to broaden your perspective by exploring the options Akamai can provide to further strengthen both your OT and IT domains.
 
Key takeaways from the webinar:
- See how achieving a higher security level and even implementing Zero Trust is possible for OT environments.
- Witness a live demo to see how Akamai can reduce risks for both OT and IT.
- Learn more about the Akamai Zero Trust portfolio to protect your critical assets comprehensively.

Mission Possible: Zero Trust for OT

As risk to APIs grows and the attack surface expands with every new API, the conversation around API Security is more critical than ever. The 2024 API Security State of the Internet (SOTI) report showcases new insights into the attacks targeting APIs, which constitute 29% of web attacks over the past year.
Join guest speaker, Forrester Principal Analyst Sandy Carielli and Giora Engel, VP of API Security at Akamai as they deep dive into the types of attacks, extending beyond the OWASP API Security Top 10, and their implications across different industries and regions.
Is this webinar you will:
Understand real-world API Security threats
Identify impactful API attack trends
Gain visibility into the life of an API
Discover the principles of effective API security
Our experts will guide you through the necessary steps to demystifying threats facing your API landscape and fortifying your security posture without having to revise your existing infrastructure. Register now.

Around the World with APIs: Understand API Attacks Anywhere

In this episode of the SIG Download Tricia is joined by Akamai's SOCC VP Roger Barranco, where they discuss the cyber cost to businesses of March Madness, social engineering, the problem of patching and much more...

SIG Download: Episode Six - Bring on the Madness

Last year, nearly one-third of web attacks targeted APIs. Join us for a live webinar as we reveal the findings from our latest State of the Internet (SOTI) report, 'Lurking in the Shadows: Attack Trends Shine Light on API Threats', and learn:

•        The latest API attack techniques
•        Regional trends
•        Real-world lessons
•        Advice around security implementations and active threats

State of the Internet: API Security

Organisations face a major decision about their cloud computing strategy. Should you continue with your current cloud architecture and tools, even if it is not meeting customers’ needs? Or should you adopt a different approach, which is more open and distributed, swapping out a platform-centric approach for one that is cloud native?

In our webinar, three cloud computing experts discuss these topics and others relating to the pros and cons of different cloud computing models.

What to expect:
• Gain valuable insights from the observations on current and future cloud and edge computing trends.
• Learn about where each panelist is on their cloud journey, where they plan to head next in 2024, and why.

Why attend?
• Hear about the benefits of a distributed cloud computing model.
• Discover more about the current and future uses of edge computing.
• Find out about the differences between a platform-centric versus a cloud-native approach.

Join us for a lively and engaging discussion.

Speakers:
• Dolo Miah, CTO, Linebreak
• Mike Kasprzak, Co-Founder, Ludum Dare
• Jay Jenkins, CTO, Cloud Computing, Akamai

State of Cloud: 2024

In this episode of the SIG Download Tricia is joined by cybersecurity researcher, Stiv Kupchik, where they discuss nation-state cyber attacks, LockBit ransomware, Conti Leaks, patching and much more...

SIG Download: Episode Five - Valentine Vulnerabilities

Are you spending a third of your cloud infrastructure budget on observability? Do you have to discard certain data to keep costs down? Bid farewell to painful tradeoffs.  

Introducing TrafficPeak on Akamai Connected Cloud. A managed observability service powered by Hydrolix software.

With TrafficPeak, you can:

•       Ingest and retain all your data, no matter the size, for years.
•       Enjoy significant cost savings compared to other observability providers.
•       Optimise your budget while maintaining robust data capabilities.
•       Attain complete visibility into the performance and security of your applications and infrastructure.
•       Proactively address potential issues to prevent them from evolving into business disruptions.

How Observability Can Proactively Safeguard Your Customer Experience

A look at 2023’s cyber trends and what’s to come

Embark on a journey through the cybersecurity landscape of 2023 with Akamai’s Security Intelligence Group. Our exclusive webinar will delve into key developments highlighted in our recently published State of the Internet (SOTI) A Year in Review report.

What to Expect:
- Gain valuable insights from Steve Winterfeld's frontline observations.
- Discover Roger Barranco's perspectives from our Security Operations Command Centers.
- Delve into Tricia Howard's exploration of the Outlook bypass vulnerability.

Why Attend:
- Uncover the impactful cyber trends that shaped 2023, from Magecart advancements to JWT vulnerabilities.
- Equip yourself with lessons learned to navigate the evolving cybersecurity landscape in 2024.

Join us for an engaging session where our SOTI report authors share their favourite security stories from 2023. Don't miss out on this opportunity to stay ahead in the ever-changing world of cybersecurity!

Speakers:
- Richard Meeus, Director of Security Technology and Strategy, EMEA, Akamai
- Steve Winterfeld, Advisory CISO and Director of Security Technology and Strategy, Akamai
- Roger Barranco, Vice President, Global Security Operations, Akamai
- Tricia Howard, Senior Technical Writer, Akamai

State of the Internet: A Year in Review

In the first episode of the year, Diana Kelley and guests deep dive into their top predictions for the year ahead, the obstacles they expect businesses to face, and how to overcome these challenges for business success.

-  What will security leaders be juggling in 2024? 
-  What trends do we expect to emerge throughout the year?
-  Is there any way to get ahead of the curve now to ensure your business won’t fall behind?

Join us as we discuss all this and much more!

Make sure to bring your own predictions for our live Q&A.

Understanding Enterprise Security in 2024

In the first SIG Download of 2024, Tricia Howard is joined by Maxim Zavodchik, threat research director at Akamai. In this insightful "New Year, New Threats" episode of the ‘Monthly Threat Brief: The SIG Download’ series, Tricia and Maxim delve into a comprehensive analysis of the cyber threats observed over the holiday season including a new Mirai-based NoaBot botnet, the Struts vulnerability, web shells, and the human element of cyber security.

SIG Download: Episode Four - New Year, New Threats

In the third SIG download, Tricia Howard presents a captivating cyber security holiday jingle. Delve into her insightful discussion on holiday threats, including phishing, fraud, social engineering, and the dangers posed by Magecart-infected websites.

SIG Download: Episode Three - The Holiday Hacks

2023 has seen the security landscape shift enormously. From threat exposure management to the advancement of generative AI - security leaders have had a lot on their plate.

 In the final episode of the year, Diana Kelley and guests will discuss the most notable security trends from 2023, and how to apply these learnings to our security strategy in 2024.

Join us as we discuss: 
-  GenAI mania: security of GenAI, ethics and privacy considerations
-  Is it time to talk about quantum?
-  The evolution of zero trust 
-  Visibility in light of new regulations
-  Operational resilience 
-  And much more! 

Make sure to bring your own 2023 trends and predictions for 2024 for our panellists to explore!

Secure Your Business in 2024: Top Trends, Tips and Tricks

Online retailers are faced with the same daily dilemmas: ‘How to improve website performance and conversion rates?’, ‘How does website performance impact online sales?’, ‘How to prepare for peak traffic and revenue opportunities?’
A slow-performing or error-prone website can cost millions in lost revenue.  Retailers need to invest in the right tools to be able to monitor and fix website and application performance issues and identify the business impact of performance.
In this webinar, Luca Collacciani, Senior Director of Web Experience, EMEA, Akamai Technologies will be interviewing Theodore Hettich, Chief Sales Officer, Fruugo to discover how global online shopping marketplace Fruugo manages rapid global growth whilst maintaining low page load times.

In this webinar you’ll learn:
-How Fruugo achieved an increase in their site performance and page load speeds
-Strategies Fruugo adopted to see an increase in conversion rates and a decrease in abandonment
-How Fruugo monitor and evaluate the performance of their website
-How Fruugo improved customer satisfaction by concentrating on the UX of their site
-What future plans Fruugo has to continue to expand and grow their business

Speed and quality: how Fruugo increased conversion and sales on their marketplac

Website Performance

Peak Traffic

Performance Management

Performance Monitoring

Conversion Rate

Conversion Rate Optimization

Customer Service

Fruugo

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Speed and quality: how Fruugo increased conversion and sales on their marketplac

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