InfoTechTarget and Informa Tech's Digital Businesses Combine.

Together, we power an unparalleled network of 220+ online properties covering 10,000+ granular topics, serving an audience of 50+ million professionals with original, objective content from trusted sources. We help you gain critical insights and make more informed decisions across your business priorities.

Betting at the Edge

Presented by

Lynette Kerry, Regional Director, Akamai, Graham Calder, Independent Consultant

About this talk

The on-line sports betting industry is one of the most dynamic and competitive markets in the world. With no restrictive contracts in place, operators focus on delivering a great player experience to avoid churn. Churn not only drives an immediate loss in revenue but also incurs significant costs to reacquire players. In this webinar, Akamai and EGR discuss extending the delivery network “edge” into a player’s device, near real time observability across the entire technical value chain can be dramatically improved. Moreover, by moving key operational processes to the edge, operators can not only reduce the impact of poor connectivity on the player experience, but also ensure they are best placed to take advantage of 5G latency improvements. Key discussion points What benefits can Edge technology offer sports betting marketing and operational teams alike in delivering a next gen gameplay experience and the opportunity to drive real competitive advantage? Edge technology helps sports betting operators to: ● Improve observability and strategic decision making through the delivery value chain. ● Move core functions closer to the players, providing a pathway towards fundamentally improving the gameplay experience and reducing issues. ● Ensure operators are able to take full advantage of the promise of 5G.
Akamai EMEA

Akamai EMEA

30311 subscribers228 talks
Power and Protect Business Online
Akamai is the cybersecurity and cloud computing company that powers and protects business online. Our market-leading security solutions, superior threat intelligence, and global operations team provide defense in depth to safeguard enterprise data and applications everywhere. Akamai’s full-stack cloud computing solutions deliver performance and affordability on the world’s most distributed platform. Global enterprises trust Akamai to provide the industry-leading reliability, scale, and expertise they need to grow their business with confidence. Learn more at akamai.com and akamai.com/blog, or follow Akamai Technologies on X and LinkedIn.
Related topics