Betting at the Edge

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Presented by

Lynette Kerry, Regional Director, Akamai, Graham Calder, Independent Consultant

About this talk

The on-line sports betting industry is one of the most dynamic and competitive markets in the world. With no restrictive contracts in place, operators focus on delivering a great player experience to avoid churn. Churn not only drives an immediate loss in revenue but also incurs significant costs to reacquire players. In this webinar, Akamai and EGR discuss extending the delivery network “edge” into a player’s device, near real time observability across the entire technical value chain can be dramatically improved. Moreover, by moving key operational processes to the edge, operators can not only reduce the impact of poor connectivity on the player experience, but also ensure they are best placed to take advantage of 5G latency improvements. Key discussion points What benefits can Edge technology offer sports betting marketing and operational teams alike in delivering a next gen gameplay experience and the opportunity to drive real competitive advantage? Edge technology helps sports betting operators to: ● Improve observability and strategic decision making through the delivery value chain. ● Move core functions closer to the players, providing a pathway towards fundamentally improving the gameplay experience and reducing issues. ● Ensure operators are able to take full advantage of the promise of 5G.

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