A Look Towards 2023: Considerations for Protecting Customers and Loyalty, Online
Susan McReynolds, Akamai | Harman Singh, Cyphere | Richard Meeus, Akamai
About this talk
If we have one key takeaway from the past two years, it’s that competition for customer loyalty is fierce. It’s no secret consumers became less loyal to brands during the pandemic as products became more difficult to find due to compounding global supply chain issues that still remain. As a result, improving and differentiating CX to retain and attract consumers became – and will remain - a top priority for digital investment. But if you don’t have the right defenses in place to protect these online investments from malicious or unwanted activity – you leave your customers, reputation and bottom line at risk.
Join us in the final episode of the series as we apply key learnings from 2022 trends to help your organization not only survive – but thrive – online throughout 2023.
In the final episode we will discuss:
- Top security trends within the commerce space for 2023
- What 2022 has taught us about the importance of protecting customer trust
- Importance of collaboration between security and digital experience teams
Akamai secures and delivers digital experiences for the world’s largest companies. Our intelligent edge platform keeps apps and experiences closer to users — and attacks and threats far away. Top brands globally rely on Akamai so their businesses can be fast, smart, and secure.…