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Using Operational Data to Delight Gamers

Presented by

Alan Evans, Akamai, Chetan Venkatesh, Macrometa, Chrissie Buchanan, Macrometa

About this talk

Delighting gamers is a real challenge for the gaming industry. Traditionally, insights into the gamer experience and the gamer journey are generated after the fact. These insights are restricted to “what happened” rather than “what is happening right now”. Leveraging operational data can make a big difference to how game studios and developers can ensure they are delighting their gaming communities, understanding their experiences, and acting on those insights in real time, when it matters the most. In this talk, we will discuss: - Operational data and how it can be used to delight gamers - The Macrometa GDN and how it works with operational data - How game developers can work with Akamai and Macrometa Speakers: - Alan Evans, EMEA Alliance Director, Akamai - Chetan Venkatesh, CEO, Macrometa - Chrissie Buchanan, Senior Director of Marketing, Macrometa
Akamai EMEA

Akamai EMEA

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Power and Protect Business Online
Akamai is the cybersecurity and cloud computing company that powers and protects business online. Our market-leading security solutions, superior threat intelligence, and global operations team provide defense in depth to safeguard enterprise data and applications everywhere. Akamai’s full-stack cloud computing solutions deliver performance and affordability on the world’s most distributed platform. Global enterprises trust Akamai to provide the industry-leading reliability, scale, and expertise they need to grow their business with confidence. Learn more at akamai.com and akamai.com/blog, or follow Akamai Technologies on X and LinkedIn.
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