Using Operational Data to Delight Gamers

Presented by

Alan Evans, Akamai, Chetan Venkatesh, Macrometa, Chrissie Buchanan, Macrometa

About this talk

Delighting gamers is a real challenge for the gaming industry. Traditionally, insights into the gamer experience and the gamer journey are generated after the fact. These insights are restricted to “what happened” rather than “what is happening right now”. Leveraging operational data can make a big difference to how game studios and developers can ensure they are delighting their gaming communities, understanding their experiences, and acting on those insights in real time, when it matters the most. In this talk, we will discuss: - Operational data and how it can be used to delight gamers - The Macrometa GDN and how it works with operational data - How game developers can work with Akamai and Macrometa Speakers: - Alan Evans, EMEA Alliance Director, Akamai - Chetan Venkatesh, CEO, Macrometa - Chrissie Buchanan, Senior Director of Marketing, Macrometa
Related topics:

More from this channel

Upcoming talks (4)
On-demand talks (163)
Subscribers (19188)
Leading companies worldwide choose Akamai to build, deliver, and secure their digital experiences — helping billions of people live, work, and play every day. Akamai Connected Cloud, a massively distributed edge and cloud platform, puts apps and experiences closer to users and keeps threats farther away. Learn more about Akamai’s cloud computing, security, and content delivery solutions.