Sebastian Darrington, Director Big Data and Analytics Solutions, EMEA
For the last couple of years, I have met and discussed Big Data and Analytics with many people in EMEA; from established IT Managers to emerging CDOs across multiple industries including Finance, Retails, Oil & Gas, CSP, Healthcare and Retail. We all tend to feel our problems are unique to our distinct business context. However what is apparant, irrespective of industry, is that the challenges we now face as digital enablers are universal. Join me as I discuss my top 10 considerations for building an effective analytics strategy, including why the true control point of big data is the business outcome and not the technology.