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Multichannel marketing. Made easy for B2C.

Create a personalized customer experience across all channels.

Recent trends suggest that a shift in power has taken place within B2C marketing. With consumers now exercising the power to dictate the channels on which they want to engage, marketers are having to adapt. Not only is a consistent brand experience across all channels now a priority, a platform which allows a single customer view is crucial.

In our webinar, renowned email marketing expert and Chair of the DMA Email Council, Skip Fidura helps you overcome the multichannel hype and implement a manageable and effective strategy.
Recorded Aug 5 2015 24 mins
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Presented by
Skip Fidura, Chair of the DMA Email Council
Presentation preview: Multichannel marketing. Made easy for B2C.

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  • Turning holiday shoppers into customers for life Recorded: Nov 16 2016 56 mins
    David Wise, Henrik Mebius , Skip Fidura, Thomas Wapshott
    We are well into the holiday period of 2016 now and if you work in ecommerce or marketing, no doubt you’re suffering from holiday statistics overload telling you it’s the most wonderful time of the year for sales.

    In reality, analyzing your performance against what you read does not tell you who all of these new customers are. It also doesn’t tell you what made them shop with you. This year, be the business that concentrates efforts on understanding holiday shoppers to generate maximum return from them in the long run.

    Register and hear from four experts that can help you focus your business efforts on customer lifetime value this holiday season. Hear from four leaders in ecommerce platform personalization, omnichannel selling and intelligent marketing; and how it can all be tied together.
  • Confessions of a Magento 2 Pioneer Recorded: Sep 21 2016 47 mins
    Mohamed Nofal, Ben Staveley and Rachel Weir
    Before Magento 2 launched in the final days of 2015, a handful of Magento partners were tirelessly working behind the scenes in preparation for a launch into a new era of commerce innovation. And this included bringing some early merchant adopters with them.

    These Magento 2 pioneers faced a scary world of building a business case for an entirely new platform, relying on core extensions that needed to be re-built from the ground up and educating in-house ecommerce teams on a fresh code base.

    The Magento, Corra and dotmailer teams were alongside them – and they have stories to tell.

    In this 45 minute webinar, Mohamed Nofal, Enterprise Consultant for Magento Commerce in the UK, Ben Staveley, Head of Ecommerce at dotmailer and Rachel Weir, VP Sales & Marketing at Corra will divulge their Magento 2 confessions.

    Want to join the ‘tell all’?

    What you'll learn:

    1. A business analyst perspective on early adopter development issues faced by Magento 2 merchants

    2. An insight into the additional investments early adoptors made to optimize their entire ecommerce ecosystem

    3. 3 lessons learnt by developers working on Magento 2 for the very first time

    4. A look at the extensions which passed the Magento 2 test, which ones didn’t make the cut and why
  • How to Get Holiday Ready: Your Festive Email Plan Recorded: Sep 6 2016 48 mins
    Skip Fidura, Client Service Director at Dotmailer and Matt Potter, VP Northern Europe at Movable Ink
    The festive season is no longer limited to December. The adoption of Black Friday and Cyber Monday, in addition to Giving Tuesday, Manic Monday and Out of Stock Saturday, has meant that festive email campaigns can now last as long as 12 weeks.

    Does your holiday marketing have the longevity to survive the full season, without your customers burning out?

    In this webinar, Skip Fidura, Client Service Director at Dotmailer and Matt Potter, VP Northern Europe at Movable Ink, will share their favourite festive strategies, tactics and examples. Join this webinar and discover:

    -Why 56% of marketers will be launching their festive email campaigns before the end of October
    -How you can use rewards to drive urgency and purchases throughout the season
    -When is the optimum time to send your festive emails and stand out in the inbox
    -How you can sell everything you have during the sale period
  • The 2016 Master Plan for Revenue. It’s holistic. It’s email. It’s CX. Recorded: Jun 8 2016 44 mins
    Jonny Dixon of Dotmailer, Joy Daniels of Magento
    Research predicts that by 2020 Customer Experience (CX) will overtake price and product as the key brand differentiator. To compete on this basis, you can’t just initiate a few special projects to smooth out the rough edges of your customer service. You’ll need a plan – a master plan – and we’ll share key insights.

    Webinar highlights:
    •The 3 guiding principles of great CX
    •How to create a holistic view of email marketing—leveraging content, data, technology, and automation
    •Inspiring Magento 2.0 merchant examples
  • Responsiveness Reaps Rewards Recorded: Apr 28 2016 50 mins
    The dotmailer team
    We live in a world where almost 90% of consumers read emails on their mobile devices. It is therefore imperative for marketers to ensure that their sites and email marketing is optimized for all channels - especially mobile in 2016. Watch this video to learn how you can create engaging mobile emails and problem-solving tips to boost clicks
  • Email Deliverability Myth Busting Recorded: Apr 18 2016 9 mins
    James Koons, dotmailer Chief Privacy Officer
    Learn what’s right and wrong in the world of mobile email myths and how you can use this information to make sure you create strong email deliverability rates!
  • The 2016 Customer Experience Masterplan Recorded: Mar 8 2016 61 mins
    Philip Storey, Founder, Enchant and Sean Donnelly, Senior Research Analyst, Econsultancy
    Customer experience (CX) marketing is complex, crossing organizational and communication channels throughout the entire company. That’s why many companies rate their efforts low. Watch this video to understand how a holistic approach to your marketing can help you succeed and grow.
  • Nurturing leads: the secret’s in CRM Recorded: Mar 8 2016 43 mins
    Skip Fidura, Chair of the DMA Email Council and Matthew McClelland, Channel Relationship Manager
    Discover the 7 tips for a successful nurture campaign and ensure you avoid oversights by learning 7 common mistakes in nurturing.
  • Design matters - the perfect landing page Recorded: Mar 8 2016 15 mins
    Phil Draper
    When it comes to a landing page, design is everything. Watch this exclusive video and take your designs to the next level with our top tips from Phil Draper, Marketing Director at dotmailer.

    You will:
    * Discover the 3 types of landing pages
    * See creative examples of the best performing landing pages
    * Learn how to create the perfect landing page
  • Mobile responsive emails - best design examples Recorded: Mar 8 2016 16 mins
    Phil Draper
    When it comes to mobile email, design is everything. atch this short exclusive video and take your mobile email designs to the next level with our top tips from Phil Draper, Marketing Director at dotmailer.

    You will:
    * Discover the 3 types of landing pages
    * See creative examples of the best performing landing pages
    * Learn how to create the perfect landing page
  • Marketing Automation with dotmailer 2015 Recorded: Oct 16 2015 2 mins
    dotmailer
    A brief introduction to Marketing Automation with dotmailer.
    For more information, visit:
    www.dotmailer.com
  • Internet Retailing webinar: Multichannel marketing for B2B ecommerce Recorded: Oct 16 2015 60 mins
    Skip Fidura - renowned email marketing expert and chair of the DMA email council
    Let’s face it, B2B ecommerce isn’t as pretty as B2C ecommerce but it converts 2.4 times more than B2C online retail does… and the pressure is now on from high spending B2B customers demanding a B2C experience. The good news for those who meet the demand is decreased costs from a self-guided customer journey. Whether you’re a B2B or B2C online retailer, email is the most effective marketing channel to provide this seamless journey and accounts for over 7% of all ecommerce user acquisitions.
    Watch this recording and learn:
    How email marketing automation forms the backbone of B2B engagement strategies in the age of the customer
    3 challenges B2B ecommerce marketers face
    How dotmailer clients are meeting these challenges
    Guidance and practical takeaways the B2B online retailers can get from B2C brands email marketing
  • Doing multichannel marketing with dotmailer Recorded: Oct 16 2015 43 mins
    Stoo Gill, dotmailer Product Manager
    Multichannel marketing gives your customers a consistent brand experience wherever and whenever they engage with you. Your most powerful competitive differentiator.

    To do this you need one platform which pulls all your data, campaigns and channels into one place.
    Join Stuart Gill, Product Manager at dotmailer, to find out how easy dotmailer makes multichannel marketing with our Channel Extensions. Automate your marketing across multiple channels like email, SMS and direct mail.

    Come away armed with the knowledge and power to:

    • Reach the right customer with exactly the right message at exactly the right time
    • Spend less time creating campaigns and get better response rates
    • Strengthen your brand by creating consistent customer experiences across all channels
    • Automate your marketing across multiple channels including email, SMS and direct mail

    • Connect with your CRM, ecommerce platforms and any other technology providers you use
  • Adding Humanity Into Your Marketing Through Automation Recorded: Oct 15 2015 46 mins
    Skip Fidura, renowned email marketing expert and Chair of the DMA Email Council,
    Marketing Automation simply allows you to send the right email to the right person at the right time. In this webinar, renowned email marketing expert and Chair of the DMA Email Council, Skip Fidura, will discuss how using automation to humanise your marketing can lead to substantially better results.

    Key Takeaways:
    In this webinar you'll learn how to:
    - Engage with prospects and customer interactions in a scalable way.
    - Replicate those face-to-face interactions that are so valuable in retaining customers online.
    - Create timely, structured and relevant 1-to-1 messages in real time.
    - Maximise the return on relationship.
  • Multichannel marketing. Made easy for B2C. Recorded: Aug 5 2015 24 mins
    Skip Fidura, Chair of the DMA Email Council
    Create a personalized customer experience across all channels.

    Recent trends suggest that a shift in power has taken place within B2C marketing. With consumers now exercising the power to dictate the channels on which they want to engage, marketers are having to adapt. Not only is a consistent brand experience across all channels now a priority, a platform which allows a single customer view is crucial.

    In our webinar, renowned email marketing expert and Chair of the DMA Email Council, Skip Fidura helps you overcome the multichannel hype and implement a manageable and effective strategy.
  • Multichannel marketing. Made easy for B2B. Recorded: Aug 5 2015 20 mins
    Skip Fidura, Chair of the DMA Email Council
    Learn how multichannel automation can improve lead nurture and conversion rates.

    Marketers are increasingly being challenged to seamlessly communicate across an ever widening array of channels. Furthermore, multichannel automation is proven to improve effectiveness of B2B marketing. However, centralizing data and integrating disparate technologies are just a few reasons why multichannel marketing remains to be a distant dream for most.

    In our webinar, renowned email marketing expert and Chair of the DMA Email Council, Skip Fidura helps you overcome the multichannel hype and implement a manageable and effective strategy.
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  • Live at: Aug 5 2015 4:00 pm
  • Presented by: Skip Fidura, Chair of the DMA Email Council
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