Multichannel marketing gives your customers a consistent brand experience wherever and whenever they engage with you. Your most powerful competitive differentiator.
To do this you need one platform which pulls all your data, campaigns and channels into one place.
Join Stuart Gill, Product Manager at dotmailer, to find out how easy dotmailer makes multichannel marketing with our Channel Extensions. Automate your marketing across multiple channels like email, SMS and direct mail.
Come away armed with the knowledge and power to:
• Reach the right customer with exactly the right message at exactly the right time
• Spend less time creating campaigns and get better response rates
• Strengthen your brand by creating consistent customer experiences across all channels
• Automate your marketing across multiple channels including email, SMS and direct mail
• Connect with your CRM, ecommerce platforms and any other technology providers you use
RecordedOct 16 201543 mins
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Brandon Briggs, dotmailer & Eliza Fisher, Social Annex
Email is a proven channel for keeping customers engaged once they have left the website. But with returning customers out-spending first time customers and marketers battling to get attention in the inbox, smarter loyalty efforts are crucial.
Social Annex (the only complete customer loyalty and advocate marketing platform) has teamed up with dotmailer for a 45minute session to give you 3 strategies that can be implemented for communications that convert, generate repeat purchases and more.
There are many steps to producing a successful event. From promoting your event through to registration, reminders and finally post event feedback. Our trainer will show you how to build an automated program in dotmailer to ensure you get the most from your events.
The GDPR is the biggest issue facing marketers right now. Brexit is in motion but if you’re following the rules of the GDPR you should be fine.
James suggests keeping an eye on the ICO website to stay in the loop as the cost of getting it wrong is huge.
We're constantly updating the dotmailer platform to ensure that you have the best marketing features at your disposal. This month sees the launch of our latest feature release, 17one. To give you a sneak peek at the new additions, we've hosted a free training webinar.
Watch now for a walk-through the 17one release, focusing on the latest functionality for contact management and new ecommerce features.
Our reporting suite gives you real-time results so you can stay up to speed and act fast. With dotmailer’s graphical reports, fully exportable data, automated email updates and personalized reports, you can easily analyze, share and act on your data.
In this webinar we will we give you a glimpse of how to get the best from your different levels of reporting, suggest different ways you can interrogate your analytics and ideas how you can use this understanding of performance to help fashion what you do in in the future.
Join our training team in this webinar to:
• Dive deeper into the key features of dotmailer's reporting suite
• Discover the important measurement metrics, and how to find them
• Take away ideas for measuring, reporting and improving your email marketing
David Wise, Henrik Mebius , Skip Fidura, Thomas Wapshott
We are well into the holiday period of 2016 now and if you work in ecommerce or marketing, no doubt you’re suffering from holiday statistics overload telling you it’s the most wonderful time of the year for sales.
In reality, analyzing your performance against what you read does not tell you who all of these new customers are. It also doesn’t tell you what made them shop with you. This year, be the business that concentrates efforts on understanding holiday shoppers to generate maximum return from them in the long run.
Register and hear from four experts that can help you focus your business efforts on customer lifetime value this holiday season. Hear from four leaders in ecommerce platform personalization, omnichannel selling and intelligent marketing; and how it can all be tied together.
Have you familiarized yourself with the new features from the 16three product release yet? If not, don't worry. We get that you're a busy marketer with an ever-growing to-do list.
That's why our latest product release is all about making you and your team more efficient. From easier and faster ways to change the style of your emails to a new team management tool - we've got you covered.
Our exclusive, client-only webinar is all about understanding these new features and learning how they can work best for you and your team.
Watch our training team in this webinar to:
• Learn how to use the new styles feature within EasyEditor
• Gain insight on why you need a seed list and how to create one
• Understand the importance of the Double Opt-In changes
Want to give the power back to your subscribers and increase their trust? We can guarantee that your email marketing performance will greatly improve by allowing your contacts to manage their preferences.
To help you through the process of managing a Preference Centre, we've made an on-demand version of our client-exclusive webinar available.
So sit back, go at your own pace, and broaden your knowledge on using dotmailer to allow your contacts to dictate the emails they receive, and when.
Watch the webinar to:
• Learn how to give subscribers control over what emails they receive, and when.
• Explore a step-by-step process for setting up effective email preferences.
• Gain inspiration from examples of well-executed 'Preference Centers'.
Before Magento 2 launched in the final days of 2015, a handful of Magento partners were tirelessly working behind the scenes in preparation for a launch into a new era of commerce innovation. And this included bringing some early merchant adopters with them.
These Magento 2 pioneers faced a scary world of building a business case for an entirely new platform, relying on core extensions that needed to be re-built from the ground up and educating in-house ecommerce teams on a fresh code base.
The Magento, Corra and dotmailer teams were alongside them – and they have stories to tell.
In this 45 minute webinar, Mohamed Nofal, Enterprise Consultant for Magento Commerce in the UK, Ben Staveley, Head of Ecommerce at dotmailer and Rachel Weir, VP Sales & Marketing at Corra will divulge their Magento 2 confessions.
Want to join the ‘tell all’?
What you'll learn:
1. A business analyst perspective on early adopter development issues faced by Magento 2 merchants
2. An insight into the additional investments early adoptors made to optimize their entire ecommerce ecosystem
3. 3 lessons learnt by developers working on Magento 2 for the very first time
4. A look at the extensions which passed the Magento 2 test, which ones didn’t make the cut and why
Skip Fidura, Client Service Director at Dotmailer and Matt Potter, VP Northern Europe at Movable Ink
The festive season is no longer limited to December. The adoption of Black Friday and Cyber Monday, in addition to Giving Tuesday, Manic Monday and Out of Stock Saturday, has meant that festive email campaigns can now last as long as 12 weeks.
Does your holiday marketing have the longevity to survive the full season, without your customers burning out?
In this webinar, Skip Fidura, Client Service Director at Dotmailer and Matt Potter, VP Northern Europe at Movable Ink, will share their favourite festive strategies, tactics and examples. Join this webinar and discover:
-Why 56% of marketers will be launching their festive email campaigns before the end of October
-How you can use rewards to drive urgency and purchases throughout the season
-When is the optimum time to send your festive emails and stand out in the inbox
-How you can sell everything you have during the sale period
Research predicts that by 2020 Customer Experience (CX) will overtake price and product as the key brand differentiator. To compete on this basis, you can’t just initiate a few special projects to smooth out the rough edges of your customer service. You’ll need a plan – a master plan – and we’ll share key insights.
•The 3 guiding principles of great CX
•How to create a holistic view of email marketing—leveraging content, data, technology, and automation
•Inspiring Magento 2.0 merchant examples
We live in a world where almost 90% of consumers read emails on their mobile devices. It is therefore imperative for marketers to ensure that their sites and email marketing is optimized for all channels - especially mobile in 2016. Watch this video to learn how you can create engaging mobile emails and problem-solving tips to boost clicks
Philip Storey, Founder, Enchant and Sean Donnelly, Senior Research Analyst, Econsultancy
Customer experience (CX) marketing is complex, crossing organizational and communication channels throughout the entire company. That’s why many companies rate their efforts low. Watch this video to understand how a holistic approach to your marketing can help you succeed and grow.