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Nurturing leads: the secret’s in CRM

Discover the 7 tips for a successful nurture campaign and ensure you avoid oversights by learning 7 common mistakes in nurturing.
Recorded Mar 8 2016 43 mins
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Presented by
Skip Fidura, Chair of the DMA Email Council and Matthew McClelland, Channel Relationship Manager
Presentation preview: Nurturing leads: the secret’s in CRM

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    Skip Fidura, Client Services Director, dotmailer
    Customers now expect relevant content from brands they follow to be delivered to them as and when they need it - whether they are searching for a product on the website or opening an email in their inbox.

    Klevu (the smart search experts) and dotmailer (email marketing automation experts) have partnered to bring customers a more relevant shopping experience.

    In this webinar, dotmailer will give learnings from their annual benchmarking report ‘Hitting the Mark’ on how 100 retailers are measuring up against the current needs of the customer.

    In 45 minutes, we will cover:
    1.Which retailers are leading with their email marketing
    2.Current email marketing trends in retail
    3.The checkout recovery tactic that only 40% of brands are doing
    4.Examples of successful emails that don’t give a sales promotion
    5.How site search and email can supercharge relevancy for the customer
  • The Importance of Email Verification, Why It Matters Recorded: Jun 7 2017 47 mins
    Jack Wrigley, VP Business Development, Kickbox
    Do you consider yourself a data-driven marketer? Are you in charge of email success at your company?

    dotmailer has teamed up with Jack Wrigley, VP Business Development at Kickbox to provide you with expert advice on email deliverability and email data quality.

    In this webinar, we’ll explore how email verification can drastically impact email campaign performance and ensure your deliverability and sender reputation remain in tip-top-shape.

    In 45minutes, you’ll takeaway:
    - Results to expect with email verification
    - What to do with legacy data
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  • USA TIMEZONE: 3 Strategies for Smarter Customer Retention Recorded: Jun 1 2017 46 mins
    Brandon Briggs, dotmailer & Eliza Fisher, Social Annex
    Email is a proven channel for keeping customers engaged once they have left the website. But with returning customers out-spending first time customers and marketers battling to get attention in the inbox, smarter loyalty efforts are crucial.

    Social Annex (the only complete customer loyalty and advocate marketing platform) has teamed up with dotmailer for a 45minute session to give you 3 strategies that can be implemented for communications that convert, generate repeat purchases and more. Aided by plenty of client examples and best practices, discover how to:

    • Enhance transactional messaging with user generated content and loyalty program marketing
    • Continue engagement after the first purchase with loyalty, referrals, and user generated content
    • Upgrade personalization with abundant data from all of your channels


    Smarter customer retention, sorted.
  • UK/GMT:: 3 Strategies for Smarter Customer Retention Recorded: May 31 2017 47 mins
    Brandon Briggs, dotmailer & Eliza Fisher, Social Annex
    Email is a proven channel for keeping customers engaged once they have left the website. But with returning customers out-spending first time customers and marketers battling to get attention in the inbox, smarter loyalty efforts are crucial.

    Social Annex (the only complete customer loyalty and advocate marketing platform) has teamed up with dotmailer for a 45minute session to give you 3 strategies that can be implemented for communications that convert, generate repeat purchases and more.

    Aided by plenty of client examples and best practices, discover how to:
    •Enhance transactional messaging with user generated content and loyalty program marketing
    •Continue engagement after the first purchase with loyalty, referrals, and user generated content
    •Upgrade personalization with abundant data from all of your channels

    Smarter customer retention, sorted.
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    Phil has a background in design and the subject is very close to his heart. This video outlines the link between design and success.

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    The GDPR is the biggest issue facing marketers right now. Brexit is in motion but if you’re following the rules of the GDPR you should be fine.
    James suggests keeping an eye on the ICO website to stay in the loop as the cost of getting it wrong is huge.
  • [Panel] AI is trending....what does this mean for marketers? Recorded: Mar 14 2017 17 mins
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    This panel debate was hosted and moderated by Tink Taylor at the inaugural dotmailer Summit.
  • Training webinar: 17one release Recorded: Mar 8 2017 45 mins
    David Pyle, Trainer
    We're constantly updating the dotmailer platform to ensure that you have the best marketing features at your disposal. This month sees the launch of our latest feature release, 17one. To give you a sneak peek at the new additions, we've hosted a free training webinar.

    Watch now for a walk-through the 17one release, focusing on the latest functionality for contact management and new ecommerce features.
  • Reporting - what should I be looking for? Recorded: Jan 11 2017 54 mins
    David Pyle, Trainer
    Our reporting suite gives you real-time results so you can stay up to speed and act fast. With dotmailer’s graphical reports, fully exportable data, automated email updates and personalized reports, you can easily analyze, share and act on your data.

    In this webinar we will we give you a glimpse of how to get the best from your different levels of reporting, suggest different ways you can interrogate your analytics and ideas how you can use this understanding of performance to help fashion what you do in in the future.

    Join our training team in this webinar to:

    • Dive deeper into the key features of dotmailer's reporting suite

    • Discover the important measurement metrics, and how to find them

    • Take away ideas for measuring, reporting and improving your email marketing
  • Quick tips to get the best from your creative in EasyEditor Recorded: Dec 14 2016 74 mins
    Ger Ashby, Creative Director
    Need help creating stunning emails that appeal to your contacts, regardless of the device they view them on?

    This webinar is aimed at helping you to understand the full capabilities of dotmailer's EasyEditor.

    Join Ger Ashby, dotmailer's Creative Director, as he walks you through quick tips to fine tune your email creatives, including how to deliver effective call to actions and stylish design.

    Join our training team in this webinar to:

    • Find out how to make space work for you with EasyEditor columns and blocks

    • Learn techniques to ensure your email designs are mobile and tablet responsive

    • Discover ways to create visual emails, without the need for a designer
  • Turning holiday shoppers into customers for life Recorded: Nov 16 2016 56 mins
    David Wise, Henrik Mebius , Skip Fidura, Thomas Wapshott
    We are well into the holiday period of 2016 now and if you work in ecommerce or marketing, no doubt you’re suffering from holiday statistics overload telling you it’s the most wonderful time of the year for sales.

    In reality, analyzing your performance against what you read does not tell you who all of these new customers are. It also doesn’t tell you what made them shop with you. This year, be the business that concentrates efforts on understanding holiday shoppers to generate maximum return from them in the long run.

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    Have you familiarized yourself with the new features from the 16three product release yet? If not, don't worry. We get that you're a busy marketer with an ever-growing to-do list.

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    Want to give the power back to your subscribers and increase their trust? We can guarantee that your email marketing performance will greatly improve by allowing your contacts to manage their preferences.

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  • The 2016 Master Plan for Revenue. It’s holistic. It’s email. It’s CX. Recorded: Jun 8 2016 44 mins
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  • Title: Nurturing leads: the secret’s in CRM
  • Live at: Mar 8 2016 4:35 pm
  • Presented by: Skip Fidura, Chair of the DMA Email Council and Matthew McClelland, Channel Relationship Manager
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