The 2016 Master Plan for Revenue. It’s holistic. It’s email. It’s CX.
Research predicts that by 2020 Customer Experience (CX) will overtake price and product as the key brand differentiator. To compete on this basis, you can’t just initiate a few special projects to smooth out the rough edges of your customer service. You’ll need a plan – a master plan – and we’ll share key insights.
•The 3 guiding principles of great CX
•How to create a holistic view of email marketing—leveraging content, data, technology, and automation
•Inspiring Magento 2.0 merchant examples
RecordedJun 8 201644 mins
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With 62% of B2B marketing leaders reporting that improving marketing returns on investment is a critical priority for 2018, email marketing automation is made for B2B. A top-notch ESP offers a scalable, cost-effective method to guide customers through every stage of the complex buying process, provides a data-driven aid to capturing, scoring and nurturing leads, and helps businesses retain customers with timely, relevant messaging.
Human conversations at scale. Looking into how to make your emails more personal, what data should you be using, and how to avoid being too creepy.
Beatrice Ellefsen, who heads up the APAC Customer Success team, does a tour of her own inbox, showing some great examples of personalisation, beyond flat data. Walk through two big-brand preference centres, hear opinions on what makes campaigns more relevant, look at brands who infer preferences from behaviour, and learn how to increase your interaction with personalised content.
You only get one chance to make a first impression. Building the programmes to make it worthwhile, and learn more about your new contacts.
Beatrice Ellefsen, who heads up the APAC Customer Success team, takes a holistic view of setting up a welcome programme to make a great first impression. Includes a look at sign up forms, surveys, updating data fields, using default data fields and dynamic content, progressive profiling through welcome programmes, and strategic ideas on how to personalise those programmes based on contact behaviour, all in under one hour!
We're excited to announce the launch of our new program templates to help automate your way to better marketing. With over 20 pre-built templates such as; abandoned browse, anniversary, and renewal reminder, sending highly targeted and relevant emails has never been easier!
Join us as our trainer, David Pyle, takes you through all you need to know about our new program templates.
During the webinar, you'll learn how to:
- Send relevant content throughout the customer lifecycle
- Save time, so you can dedicate efforts elsewhere
- Nurture your leads & contacts
- Take the heavy lifting out of your marketing activities
- Maximize and track ROI