How to Get Holiday Ready: Your Festive Email Plan

Presented by

Skip Fidura, Client Service Director at Dotmailer and Matt Potter, VP Northern Europe at Movable Ink

About this talk

The festive season is no longer limited to December. The adoption of Black Friday and Cyber Monday, in addition to Giving Tuesday, Manic Monday and Out of Stock Saturday, has meant that festive email campaigns can now last as long as 12 weeks. Does your holiday marketing have the longevity to survive the full season, without your customers burning out? In this webinar, Skip Fidura, Client Service Director at Dotmailer and Matt Potter, VP Northern Europe at Movable Ink, will share their favourite festive strategies, tactics and examples. Join this webinar and discover: -Why 56% of marketers will be launching their festive email campaigns before the end of October -How you can use rewards to drive urgency and purchases throughout the season -When is the optimum time to send your festive emails and stand out in the inbox -How you can sell everything you have during the sale period

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