The festive season is no longer limited to December. The adoption of Black Friday and Cyber Monday, in addition to Giving Tuesday, Manic Monday and Out of Stock Saturday, has meant that festive email campaigns can now last as long as 12 weeks.
Does your holiday marketing have the longevity to survive the full season, without your customers burning out?
In this webinar, Skip Fidura, Client Service Director at Dotmailer and Matt Potter, VP Northern Europe at Movable Ink, will share their favourite festive strategies, tactics and examples. Join this webinar and discover:
-Why 56% of marketers will be launching their festive email campaigns before the end of October
-How you can use rewards to drive urgency and purchases throughout the season
-When is the optimum time to send your festive emails and stand out in the inbox
-How you can sell everything you have during the sale period
RecordedSep 6 201648 mins
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Creating copy for marketing emails is no easy job. And let’s face it, not everybody is a natural copywriter. However, it’s critical that your email content is relevant and engaging so that your emails are opened and acted on.
Join us for our webinar: Don't be a copywronger. Where we'll be discussing the dos and don'ts when it comes to writing engaging copy, helping you to send better emails now.
Join our webinar to:
• Learn five tips to help you write better content
• Discover which one of your emails is the most important and learn how to optimise it
• See strong content examples to help you become a copy-RIGHT-er!
Aparna Gray, Head of Marketing, APAC, dotmailer
Beatrice Ellefsen, Head of Customer Success, APAC, dotmailer
In this recorded webinar we look at how sometimes the simplest content can have the biggest response from your audience.
Listen in as dotmailer Digital Strategist, Gavin Laugenie and Creative Director, Ger Ashby, share expertise on how less is more in the world of busy inboxes.
Rather than bombard you with pure theory and statistics, we will show you how to implement some of these design elements in your own emails. We'll cover: designing for 'images off' recipients, enhancing creative with animation, effective CTAs to increase engagement and all-important design best practices.
Jingle all the way to success. Yes, we know the holidays feel far away, but it’s time to start planning your holiday strategy now before time runs out.
Beatrice Ellefsen, who heads up the APAC Customer Success team, walks through what you need to start thinking about in the lead up to the holidays. Advice on how to plan as much as possible now, and avoid last minute campaign planning. Mark out your key dates, drive foot traffic in-store, start pre-sales and social hype, and see some real-time content examples from one of our partners Moveable Ink.
Chris Ash, one of our Customer Success team show you how to setup and make use of the latest multi-channel touchpoints in dotmailer’s program builder. Learn how to make use of new program segments and hear insight into testing methodologies and how to test multiple program streams using a single email account.
With 62% of B2B marketing leaders reporting that improving marketing returns on investment is a critical priority for 2018, email marketing automation is made for B2B. A top-notch ESP offers a scalable, cost-effective method to guide customers through every stage of the complex buying process, provides a data-driven aid to capturing, scoring and nurturing leads, and helps businesses retain customers with timely, relevant messaging.
Human conversations at scale. Looking into how to make your emails more personal, what data should you be using, and how to avoid being too creepy.
Beatrice Ellefsen, who heads up the APAC Customer Success team, does a tour of her own inbox, showing some great examples of personalisation, beyond flat data. Walk through two big-brand preference centres, hear opinions on what makes campaigns more relevant, look at brands who infer preferences from behaviour, and learn how to increase your interaction with personalised content.
You only get one chance to make a first impression. Building the programmes to make it worthwhile, and learn more about your new contacts.
Beatrice Ellefsen, who heads up the APAC Customer Success team, takes a holistic view of setting up a welcome programme to make a great first impression. Includes a look at sign up forms, surveys, updating data fields, using default data fields and dynamic content, progressive profiling through welcome programmes, and strategic ideas on how to personalise those programmes based on contact behaviour, all in under one hour!
How to Get Holiday Ready: Your Festive Email PlanSkip Fidura, Client Service Director at Dotmailer and Matt Potter, VP Northern Europe at Movable Ink[[ webcastStartDate * 1000 | amDateFormat: 'MMM D YYYY h:mm a' ]]47 mins