USA TIMEZONE: 3 Strategies for Smarter Customer Retention

Presented by

Brandon Briggs, dotmailer & Eliza Fisher, Social Annex

About this talk

Email is a proven channel for keeping customers engaged once they have left the website. But with returning customers out-spending first time customers and marketers battling to get attention in the inbox, smarter loyalty efforts are crucial. Social Annex (the only complete customer loyalty and advocate marketing platform) has teamed up with dotmailer for a 45minute session to give you 3 strategies that can be implemented for communications that convert, generate repeat purchases and more. Aided by plenty of client examples and best practices, discover how to: • Enhance transactional messaging with user generated content and loyalty program marketing • Continue engagement after the first purchase with loyalty, referrals, and user generated content • Upgrade personalization with abundant data from all of your channels Smarter customer retention, sorted.

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