Name: GDPR 2018: What is 'Legitimate Interest'?
Start: 2018-02-05T10:40:00Z
End: 2018-02-05T10:48:18.000Z
Location: BrightTALK
Rating: 0

Founded in a London pub in 1999, we’ve come a long way to get here. Today, dotdigital has over 350+ employees and offices across four continents. Our aim is simple. To empower marketers to achieve their goals in faster and smarter ways. dotdigital’s easy-to-use Engagement Cloud combines powerful technology with passionate people to deliver an unbeatable service.

Ever found yourself daunted at the prospect of organizing an event? Do you think something is missing from your event marketing strategy?

We get it, promoting an event can be stressful at the best of times. That's why we'll show you how to stand out of the crowd and capture people's attention using Engagement Cloud.

Join our Engagement Cloud expert, Dominic Thomas, as he shows you the answers to your problems! He'll show you just how easy it is to set-up your event strategy in the platform, so you can sit back, relax and watch the registrations flood in!

During the webinar, you'll learn how to:

- Set-up surveys & forms to collect registrations, enrich customer profiles and send post event surveys
- Segment your data and target the right audience for your event
- Maximize your promotional activity with email
- And so much more!

Supercharge your event marketing

Creating copy for marketing emails is no easy job. And let’s face it, not everybody is a natural copywriter. However, it’s critical that your email content is relevant and engaging so that your emails are opened and acted on.

Join us for our webinar: Don't be a copywronger. Where we'll be discussing the dos and don'ts when it comes to writing engaging copy, helping you to send better emails now.

Join our webinar to:

• Learn five tips to help you write better content

• Discover which one of your emails is the most important and learn how to optimise it

• See strong content examples to help you become a copy-RIGHT-er!

Presenters:
Aparna Gray, Head of Marketing, APAC, dotmailer
Beatrice Ellefsen, Head of Customer Success, APAC, dotmailer

Don't be a copywronger! The dos and don'ts of effective email marketing copy

In this recorded webinar we look at how sometimes the simplest content can have the biggest response from your audience. 

Listen in as dotmailer Digital Strategist, Gavin Laugenie and Creative Director, Ger Ashby, share expertise on how less is more in the world of busy inboxes.

Rather than bombard you with pure theory and statistics, we will show you how to implement some of these design elements in your own emails. We'll cover: designing for 'images off' recipients, enhancing creative with animation, effective CTAs to increase engagement and all-important design best practices.

Keep it super simple with design and creative

Jingle all the way to success. Yes, we know the holidays feel far away, but it’s time to start planning your holiday strategy now before time runs out.

Beatrice Ellefsen, who heads up the APAC Customer Success team, walks through what you need to start thinking about in the lead up to the holidays. Advice on how to plan as much as possible now, and avoid last minute campaign planning. Mark out your key dates, drive foot traffic in-store, start pre-sales and social hype, and see some real-time content examples from one of our partners Moveable Ink.

Industry Insight: Christmas in September

Chris Ash, one of our Customer Success team show you how to setup and make use of the latest multi-channel touchpoints in dotmailer’s program builder. Learn how to make use of new program segments and hear insight into testing methodologies and how to test multiple program streams using a single email account.

Automation 101: Loyalty and retention

With 62% of B2B marketing leaders reporting that improving marketing returns on investment is a critical priority for 2018, email marketing automation is made for B2B. A top-notch ESP offers a scalable, cost-effective method to guide customers through every stage of the complex buying process, provides a data-driven aid to capturing, scoring and nurturing leads, and helps businesses retain customers with timely, relevant messaging.

Unlocking the full potential of B2B Email Marketing Automation

Human conversations at scale. Looking into how to make your emails more personal, what data should you be using, and how to avoid being too creepy.

Beatrice Ellefsen, who heads up the APAC Customer Success team, does a tour of her own inbox, showing some great examples of personalisation, beyond flat data. Walk through two big-brand preference centres, hear opinions on what makes campaigns more relevant, look at brands who infer preferences from behaviour, and learn how to increase your interaction with personalised content.

Industry Insight: Welcome and preferences

You only get one chance to make a first impression. Building the programmes to make it worthwhile, and learn more about your new contacts.

Beatrice Ellefsen, who heads up the APAC Customer Success team, takes a holistic view of setting up a welcome programme to make a great first impression. Includes a look at sign up forms, surveys, updating data fields, using default data fields and dynamic content, progressive profiling through welcome programmes, and strategic ideas on how to personalise those programmes based on contact behaviour, all in under one hour!

Automation 101: Personalised content

Email Can Launch Customer Obsession

Survive & Thrive in the Era of Instant Gratification
2 months agoMore

Survive & Thrive in the Era of Instant Gratification

People Still Buy from People - Building Trust in B2B Marketing

Building Trust in B2B Marketing

Out with the New in with the Old - Perennial Trends that Still Deserve to be There

Perennial Trends that Still Deserve to be There

Trust signals - How the psychology of consensus persuades consumers

GDPR: When compliance meets creativity

Killer Email Design Comes from Listening to your Readers

Driving Dynamic Content Without Dynamic Data

Dela Quist - Testing: One Golden Rule + Ten things you should regularly test

Ten things you should regularly test

Gavin Laugenie - Hitting the Mark 2018 - Inspiration from 100 Global Retail Brands

Hitting the Mark 2018

dotmailer's Chief Privacy Officer, James Koons, answers your questions on GDPR. 

James explains and defines 'legitimate interest', providing a real-life example of how it could be used for email marketing. 

He also explains where to look for all definitions of GDPR terms?

GDPR 2018: What is 'Legitimate Interest'?

GDPR

Email Marketing

The email marketing community on BrightTALK is made up of thousands of engaged email marketing professionals. Find relevant webinars and videos on email best practices to help you increase email conversions and drive email marketing ROI. Join expert speakers and email marketing peers sharing insights into building email lists, list segmentation, click-through rates and triggered campaigns.

The marketing operations and automation community on BrightTALK is composed of thousands of marketing automation professionals. Learn and share best practices for marketing campaign analysis, outbound marketing and lead creation with hundreds of on-demand webinars and videos. Increase your engagement and fine tune your funnel management strategy by asking questions during live, interactive webinars with marketing automation peers and industry leaders.

Marketing Operations and Automation

Get powerful e-commerce insights to grow your online transaction volume. Connect with thought leaders and colleagues to get the most up-to-date knowledge on the e-commerce strategies and techniques that drive growth.

E-commerce

The marketing community on BrightTALK is made up of thousands of engaged marketing professionals. Find relevant webinars and videos on marketing strategy, branding and more presented by recognized thought leaders. Join the conversation by participating in live webinars and round table discussions.

GDPR 2018: What is 'Legitimate Interest'?

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