Industry Insight: Welcome and preferences

Presented by

Beatrice Ellefsen

About this talk

Human conversations at scale. Looking into how to make your emails more personal, what data should you be using, and how to avoid being too creepy. Beatrice Ellefsen, who heads up the APAC Customer Success team, does a tour of her own inbox, showing some great examples of personalisation, beyond flat data. Walk through two big-brand preference centres, hear opinions on what makes campaigns more relevant, look at brands who infer preferences from behaviour, and learn how to increase your interaction with personalised content.

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