Automation 101: Personalised content

Presented by

Beatrice Ellefsen

About this talk

You only get one chance to make a first impression. Building the programmes to make it worthwhile, and learn more about your new contacts. Beatrice Ellefsen, who heads up the APAC Customer Success team, takes a holistic view of setting up a welcome programme to make a great first impression. Includes a look at sign up forms, surveys, updating data fields, using default data fields and dynamic content, progressive profiling through welcome programmes, and strategic ideas on how to personalise those programmes based on contact behaviour, all in under one hour!

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