Unlocking the full potential of B2B Email Marketing Automation

Presented by

Gavin Laugenie

About this talk

With 62% of B2B marketing leaders reporting that improving marketing returns on investment is a critical priority for 2018, email marketing automation is made for B2B. A top-notch ESP offers a scalable, cost-effective method to guide customers through every stage of the complex buying process, provides a data-driven aid to capturing, scoring and nurturing leads, and helps businesses retain customers with timely, relevant messaging.

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Founded in a London pub in 1999, we’ve come a long way to get here. Today, dotdigital has over 350+ employees and offices across four continents. Our aim is simple. To empower marketers to achieve their goals in faster and smarter ways. dotdigital’s easy-to-use Engagement Cloud combines powerful technology with passionate people to deliver an unbeatable service.