Keep it super simple with design and creative

Presented by

Gavin Laugenie & Ger Ashby

About this talk

In this recorded webinar we look at how sometimes the simplest content can have the biggest response from your audience. Listen in as dotmailer Digital Strategist, Gavin Laugenie and Creative Director, Ger Ashby, share expertise on how less is more in the world of busy inboxes. Rather than bombard you with pure theory and statistics, we will show you how to implement some of these design elements in your own emails. We'll cover: designing for 'images off' recipients, enhancing creative with animation, effective CTAs to increase engagement and all-important design best practices.

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Founded in a London pub in 1999, we’ve come a long way to get here. Today, dotdigital has over 350+ employees and offices across four continents. Our aim is simple. To empower marketers to achieve their goals in faster and smarter ways. dotdigital’s easy-to-use Engagement Cloud combines powerful technology with passionate people to deliver an unbeatable service.