Conquering the channel: The 'Channel Data Management' approach

Technology hardware companies annually hand over many billions of dollars of goods and services to global distributors, retailers and resellers. Using these channels is essential to their business models, but the sales and inventory data that flows through these channels has historically been difficult to manage. As partner networks become even more integral to the growth and profitability of these companies, the pressures to reduce costs and drive efficiencies in this area increases. This webinar explores how Channel Data Management (CDM) can help companies gain control of their channel, and will include case study examples from Zyme customers who are enjoying the real ROI benefits that complete channel data accuracy and visibility offers.