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B2B Client On-Boarding For The "Age Of The Customer"

As Peter Drucker once commented, "The purpose of business is to create and keep a customer." No matter how great an enterprise’s mobile experience or re-constituted social media presence, a laser focus on creating and keeping happy customers is a requirement in the "Age of the Customer." So why do we “create” new customers so badly?

To answer this question, this webinar divides the on-boarding process into eight phases in order to highlight significant on-boarding problems. Approaches that "lift" on-boarding functions out of product silos and into more accessible systems of engagement to help resolve problems related to complex exceptions & human workflow, end-to-end automation, and data integration are detailed.

Case studies in financial services are highlighted.
Recorded Sep 29 2015 35 mins
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Presented by
Adeptia And Featuring Craig Le Clair Of Forrester Research
Presentation preview: B2B Client On-Boarding For The "Age Of The Customer"

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  • B2B Client On-Boarding For The "Age Of The Customer" Recorded: Sep 29 2015 35 mins
    Adeptia And Featuring Craig Le Clair Of Forrester Research
    As Peter Drucker once commented, "The purpose of business is to create and keep a customer." No matter how great an enterprise’s mobile experience or re-constituted social media presence, a laser focus on creating and keeping happy customers is a requirement in the "Age of the Customer." So why do we “create” new customers so badly?

    To answer this question, this webinar divides the on-boarding process into eight phases in order to highlight significant on-boarding problems. Approaches that "lift" on-boarding functions out of product silos and into more accessible systems of engagement to help resolve problems related to complex exceptions & human workflow, end-to-end automation, and data integration are detailed.

    Case studies in financial services are highlighted.
Adeptia
Adeptia

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  • Title: B2B Client On-Boarding For The "Age Of The Customer"
  • Live at: Sep 29 2015 4:30 pm
  • Presented by: Adeptia And Featuring Craig Le Clair Of Forrester Research
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