3 Ways Business Intelligence Can Revolutionize your Marketing
Great marketing requires a deep understanding of your customer to deliver targeted, relevant content. While this isn’t news, taking advantage of all this data now available from customers in order to deliver personalized marketing is a challenge for most marketers today.
In higher education, marketing to students in a personalized and effective way, across multiple channels, is vital for institutions to grow their student base, improve enrollment and keep retention rates high., But the growing volume of data, stored in multiple different system makes analyzing and optimizing these multi-channel marketing programs a true headache for any marketing manager.
Collegis Education partners with universities to help them improve their student marketing and engagement. Collegis was looking for a solution that would allow marketing and admissions managers at their partner universities to analyze their data and improve their campaigns, and that didn’t require a team of BI experts to set up and maintain.
Thats where ThoughtSpot comes in. With ThoughtSpot, Collegis Education can help schools access their data in order optimize their marketing and engagement programs. Now marketing and admissions managers can analyze data from their marketing campaigns across channels in order to identify the most effective campaigns and improve overall effectiveness. As a result they are seeing growth in enrollment, matriculation and retention rates across their student population.
This webinar will cover:
Top 3 Marketing Use Cases for Search-Driven Analytics
How to deliver search-driven analytics to your marketing team
Best practices for the BI team on implementing analytics
RecordedJun 23 201653 mins
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Boris Evelson, VP - Principal Analyst at Forrester & Andrew Yeung, Sr Dir PMM
The pace of innovation in analytics has hit breakneck speed. Technologies like AI, natural language processing, and voice-driven analytics make it easy for insights-driven businesses to harness insights from data to operate smarter and faster in a fast-moving competitive environment. Turning these data-driven insights into action fuel an organization’s intelligence to improve customer experience, streamline operations and drive growth. And the payoff is immense. According to Forrester Research, insights-driven businesses grow on average 30% year-over-year, seven to ten times faster than the global economy1.
Join ThoughtSpot and guest speaker, Forrester Research VP and Principal Analyst Boris Evelson to learn how to transform your organization into an insights-driven business by letting business users uncover actionable insights in a whole new way using search and AI.
In the face of unprecedented disruption more businesses are looking for new ways to leverage data and analytics in the cloud to stay relevant and competitive. ThoughtSpot on the Google Cloud Platform lets companies reap the benefits of fast search and AI-driven insights in the cloud. Doing so enables anyone, regardless of technical sophistication, to quickly extract ML-derived insights from Google Cloud ML Engine using a simple search to go from answers to predictions in a single click.
* Launching a winning cloud analytics strategy
* Generating ML-derived predictions from Google Cloud ML Engine through search
* Combining the power of ThoughtSpot’s in-memory calculation engine with Google Cloud
Vishal Kasera, Director, Product, Ravi Tandon, Software Engineer & Andrew Yeung, Snr Director, Product Marketing, ThoughtSpot
Search & AI-driven analytics just got a whole lot smarter. ThoughtSpot 5 ushers in a new era of voice and conversational analytics with SearchIQ.
SearchIQ lets you “talk” to ThoughtSpot using casual, forgiving, everyday language. SearchIQ will determine your analytical intent, giving you precise answers to your data questions in an instant all by simply asking a question.
Tune in to learn about:
* How SearchIQ lets you ask questions in voice and natural language
* How crowd-sourced intelligence improves the quality of your searches
* The technology behind SearchIQ and how it works under the hood
Sean Zinsmeister, Head of Product Marketing, ThoughtSpot & Angela Hooper, Dir, Solutions Engineering, ThoughtSpot
Today every industry is feeling the effects of the Digital Transformation brought about by disruptive technologies like the AI, Cloud, Internet of Things, Blockchain, and Microservices. While some enterprises are already benefiting from these new technologies, many are overwhelmed and struggle to transform all of these new digital signals into business value.
Join us to learn how to:
* Embrace digital transformation while defending against digital native competition
* Monetize your data and enhance the customer experience with Search & AI
* Increase data access and data fluency across your organization
* Reduce decision latency and accelerate response times
Angela Hooper, Director of Solutions Engineering, ThoughtSpot & McKenzie Walpole, Account Executive, Champs Analytics
Work management is often an uphill battle for many utilities providers. The costs of deploying workforce last minute are exorbitant, the field distribution data lives in multiple inaccessible systems, and the data teams supporting the field often spend too much time creating reports which don’t deliver the ad-hoc insights they need to succeed. How can we sensibly remove the friction caused by outdated technology, poor data visibility, and improve smarter field deployment?
In this webinar, you’ll learn how to stay ahead of the competition with a smarter approach to your data and work management issues using the power of search and AI-driven analytics.
Scott Holden, Chief Marketing Officer, ThoughtSpot
Join CMO, Scott Holden, in a live webinar to learn how his team has mastered marketing attribution with ThoughtSpot’s search-driven analytics. Using ThoughtSpot, Scott’s entire marketing team can now analyze all their marketing data in one place without waiting weeks.
- Top data sources and key metrics to include when building out your marketing analytics program
- Best practices for transform your team into a data-driven marketing masters
- How search-driven analytics is enabling the entire marketing team to analyze attribution without a team of data scientists
Artificial intelligence stands to make the most significant impact on the global economy of any technology in the last century, adding $15.7 trillion to the economy. In analytics alone, AI is expected to create nearly $6 trillion in revenue.
But that raises some serious questions. How exactly is AI going to change BI? What do data professionals need to know to stay ahead of the curve? What will the economy look like in world powered by AI-driven analytics?
In this webinar, you’ll learn:
* Why now is the time for enterprise companies to capitalize on AI
* Why trust is a key pillar for AI adoption in BI
* How Search makes SpotIQ, ThoughtSpot’s AI-Driven analytics possible
* Real-life customer use cases and SpotIQ live demo
Sean Zinsmeister, Head of Product Marketing & Angela Hooper, Senior Systems Engineer, ThoughtSpot
On a daily basis the healthcare industry generates troves of data including everything from insurance claims, hospital operations, electronic medical records to even patient sentiment. Within this data lies answers to crucial questions that can improve financial performance, operational management, and most importantly, patient outcomes.
Yet for most professionals within the industry, it’s a daily struggle to get access to the information they need fast enough to make a difference. Static reports with stale data aren’t sufficient for making data-driven decisions, especially when they affect patient outcomes.
Join ThoughtSpot for a conversation and live demo to learn:
* The biggest disruptions and challenges facing Healthcare analytics
* The approaches leading Healthcare Providers & Payers are taking to stay competitive
* How access to data and faster answers improves patient care
Siva Singaram, Director of Product Management, ThoughtSpot & Andrew Yeung, Sr. Director of Product Marketing
Search and AI-driven analytics is vastly expanding the reach of data-driven insights by bringing ad-hoc data access to the masses. Anyone can easily find answers to their data questions, including those questions they may not have thought to ask.
Tune in to this live webinar as we show you what it’s like to be your own data analyst with advances in Search and AI-driven analytics.
Sean Zinsmeister, Head of Product Marketing, ThoughtSpot
The retail landscape is changing rapidly. In the face of unprecedented digital disruption more businesses are looking for new ways to leverage data and analytics to stay relevant and competitive.
Join Sean Zinsmeister, ThoughtSpot’s Head of Product Marketing, for a live webinar to learn how merchants can answer their own ad hoc questions instantly without the help of data experts using Search & AI-Driven analytics.
Doug Bordonaro, Chief Data Evangelist, ThoughtSpot
Data is the lifeblood of every modern organization. Making it available throughout an organization can be a game-changer, yet the vast majority of frontline workers have very little experience in using data as the primary vehicle for decision making.
Join Doug Bordonaro, ThoughtSpot Chief Data Evangelist, for a live webinar to learn tips and best practices for setting up every employee for success with data.
Cindy Villamil & Taylor Culver, Sterling Talent Solutions, Sean Zinsmeister, Head of Product Marketing, ThoughtSpot
Sterling Talent Solutions, the world's largest background screening provider performs over ten million background checks a year. This ultimately left the firm with millions of transactional events that need to be trove through to conduct analysis and insights into how their product and performance is delivering for customers. In the past, the team went through an expert reporting team where everything lived in Excel. With only a small group of data experts to service the business users, the results were a massive backlog and long waiting time for managers who needed answers.
To solve this challenge, Sterling turned to search-driven analytics which gave non-technical business users the ability to answer ad-hoc questions fast – helping reduce their BI backlog by 60%.
Andrew Yeung, Director, Product & Joe Abbott, Product Marketer
Augmented analytics, a new class of technology that includes search, natural language processing and generation, along with AI-driven automated insights, helps companies achieve unprecedented speed to insights. No more waiting days or weeks for an answer, and more importantly, no more decisions made from your gut.
Join the ThoughtSpot Product team to learn how augmented analytics is permeating the analytics landscape and see how SpotIQ delivers augmented insights to business people at human scale.
Enterprise data is complex, but asking ad-hoc questions of your data shouldn’t be. That’s why we built the world’s most advanced analytical search engine to make it easy for any business person to query complex data models and get 100% accurate results - all in seconds.
Join CTO and co-founder Amit Prakash in a live webinar for a look at how ThoughtSpot’s Relational Search Engine enables true self-service analytics by translating simple searches into complex queries on some of the most complex database schemas.
In this webinar, we’ll cover:
* Introductory data modeling concepts and best practices
* Data modeling challenges and barriers to self-service analytics adoption
* How Relational Search makes querying complex data easy for anyone
Ajeet Singh, CEO, ThoughtSpot; Joe Abbott, Product Marketing Manager, ThoughtSpot
SpotIQ is an AI-driven analytics engine that uses supervised machine learning to automatically generate personalized insights. Powered by ThoughtSpot’s in-memory calculation engine and dozens of insight-detection algorithms, SpotIQ delivers insights to any business person - all with a single click.
Martha Bennett, Principal Analyst, Forrester; Andrew Yeung, Sr. Director, Product Marketing, ThoughtSpot
Join ThoughtSpot and Forrester Research Principal Analyst, Martha Bennett, to learn best practices for leveraging AI as a key enabler for analytics. We’ll also discuss how to best understand and manage the potential risks involved.
From driverless cars to virtual assistants, AI and machine learning have hit the mainstream. According to Gartner, AI is poised to make a huge impact in the world of analytics, with the power to transform how we access, share and discover information at every level of an organization.
Join ThoughtSpot’s CMO, Scott Holden, for a live discussion of how these smart capabilities are reinventing analytics as we know it, and what you can do to take advantage of them in your organization.
Imagine if analyzing your company data was as easy as searching on Google? This vision has launched search into the analytics mainstream and inspired a wide range of approaches to enterprise search. But not all search is created equal.
Building The World’s First Relational Search Engine required a fundamentally different approach to search - one that ensures both lightning fast performance and 100% accurate results all within an easy to use search-driven interface. Join this webinar to learn more about:
- Emerging trends across various flavors of enterprise search
- How machine learning simplifies and guides you to 100% accurate answers
- Best practices for using search to analyze your data in seconds
- Live demo of ThoughtSpot’s Search-Driven Analytics solution
3 Ways Business Intelligence Can Revolutionize your MarketingDan Antonson, Technology Manager, Collegis; Lisa Kant, Sr. Director of Product Marketing, ThoughtSpot[[ webcastStartDate * 1000 | amDateFormat: 'MMM D YYYY h:mm a' ]]53 mins