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3 Ways Business Intelligence Can Revolutionize your Marketing

Great marketing requires a deep understanding of your customer to deliver targeted, relevant content. While this isn’t news, taking advantage of all this data now available from customers in order to deliver personalized marketing is a challenge for most marketers today.

In higher education, marketing to students in a personalized and effective way, across multiple channels, is vital for institutions to grow their student base, improve enrollment and keep retention rates high., But the growing volume of data, stored in multiple different system makes analyzing and optimizing these multi-channel marketing programs a true headache for any marketing manager.

Collegis Education partners with universities to help them improve their student marketing and engagement. Collegis was looking for a solution that would allow marketing and admissions managers at their partner universities to analyze their data and improve their campaigns, and that didn’t require a team of BI experts to set up and maintain.

Thats where ThoughtSpot comes in. With ThoughtSpot, Collegis Education can help schools access their data in order optimize their marketing and engagement programs. Now marketing and admissions managers can analyze data from their marketing campaigns across channels in order to identify the most effective campaigns and improve overall effectiveness. As a result they are seeing growth in enrollment, matriculation and retention rates across their student population.

This webinar will cover:
Top 3 Marketing Use Cases for Search-Driven Analytics
How to deliver search-driven analytics to your marketing team
Best practices for the BI team on implementing analytics
Recorded Jun 23 2016 53 mins
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Presented by
Dan Antonson, Technology Manager, Collegis; Lisa Kant, Sr. Director of Product Marketing, ThoughtSpot
Presentation preview: 3 Ways Business Intelligence Can Revolutionize your Marketing

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    Dan Antonson, Technology Manager, Collegis; Lisa Kant, Sr. Director of Product Marketing, ThoughtSpot
    Great marketing requires a deep understanding of your customer to deliver targeted, relevant content. While this isn’t news, taking advantage of all this data now available from customers in order to deliver personalized marketing is a challenge for most marketers today.

    In higher education, marketing to students in a personalized and effective way, across multiple channels, is vital for institutions to grow their student base, improve enrollment and keep retention rates high., But the growing volume of data, stored in multiple different system makes analyzing and optimizing these multi-channel marketing programs a true headache for any marketing manager.

    Collegis Education partners with universities to help them improve their student marketing and engagement. Collegis was looking for a solution that would allow marketing and admissions managers at their partner universities to analyze their data and improve their campaigns, and that didn’t require a team of BI experts to set up and maintain.

    Thats where ThoughtSpot comes in. With ThoughtSpot, Collegis Education can help schools access their data in order optimize their marketing and engagement programs. Now marketing and admissions managers can analyze data from their marketing campaigns across channels in order to identify the most effective campaigns and improve overall effectiveness. As a result they are seeing growth in enrollment, matriculation and retention rates across their student population.

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    Top 3 Marketing Use Cases for Search-Driven Analytics
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Updates on Search-Driven Analytics for Humans
Tune in for the latest in search-driven analytics, business intelligence, and big data.

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  • Title: 3 Ways Business Intelligence Can Revolutionize your Marketing
  • Live at: Jun 23 2016 5:00 pm
  • Presented by: Dan Antonson, Technology Manager, Collegis; Lisa Kant, Sr. Director of Product Marketing, ThoughtSpot
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