The Data-Driven CMO: Master Marketing Attribution With Search-Driven Analytics

Presented by

Scott Holden, Chief Marketing Officer, ThoughtSpot

About this talk

Join CMO, Scott Holden, in a live webinar to learn how his team has mastered marketing attribution with ThoughtSpot’s search-driven analytics. Using ThoughtSpot, Scott’s entire marketing team can now analyze all their marketing data in one place without waiting weeks. We'll cover: - Top data sources and key metrics to include when building out your marketing analytics program - Best practices for transform your team into a data-driven marketing masters - How search-driven analytics is enabling the entire marketing team to analyze attribution without a team of data scientists

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ThoughtSpot is the Search & AI-driven Analytics platform for the enterprise. Anyone can use search to analyze company data in seconds and get automated insights when you need them.