Improve App Stickiness and Engagement with Embedded Analytics

Presented by

Michael Lock, Senior VP, Research at Aberdeen & Patrick Deshler, VP, Technology - Product at Data Recognition Corporation

About this talk

Embedding analytics makes your applications more valuable by bringing insights directly to your users. But for your applications to become truly sticky, you need to go beyond rigidly embedded reports or dashboards. Your customers want the autonomy to ask their own ad-hoc questions, analyze data, and build their own reports and dashboards to unlock new business opportunities. Empowering your customers this way will differentiate your offering, attract and retain customers, and drive growth.

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