Brett Jones, Vice President - Connected Partner Network, Nielsen Ryan Garrett, Senior Manager, Product Marketing, ThoughtSpot
With Nielsen Retail Measurement Services (RMS) data, any retailer or consumer packaged goods professional can answer data questions about brand performance, market share, growth & decline, and promotions.
But with so many brand managers, merchandisers and other business people asking questions across the many data points tracked by Nielsen, specialists end up spending most of their time building one-off reports rather than actually analyzing the data for actionable insights. Marketing, Sales, Merchandising and Ecommerce teams are left with inflexible reports that don’t answer ad hoc questions. And the entire data-to-insights process takes so long that there is little time to take action before new data is available and the cycle begins again.
Join this webinar to learn how ThoughtSpot and Nielsen are partnering to provide a solution that is already helping retailers and CPGs get market- and SKU-level insights on RMS data with the ease of search & AI-driven analytics. You’ll learn how you can:
1. Uncover SKU-level insights on ad-hoc questions across volume, share, price, distribution, and promotions.
2. Answer questions lightning fast on massive volumes of point-of-sale data.
3. Drill anywhere to the granular details about units, price, promotions and more.