How to Stop a Security Breach Becoming a PR Disaster

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Presented by

Adrian Davis, Managing Director, (ISC)² EMEA, Neil Stinchcombe, Director, Eskenzi PR

About this talk

Your CEO has just called your mobile because a reporter from the BBC wants to know how many customers are affected by a hack into your payment database. How should you respond? What is the one thing you should not say to avoid turning a cyber incident into an event that has to be reported under GDPR? Why is Crisis Comms so different from all other types of PR? What things do you need to demonstrate that will limit the damage? Do you have a tried and tested Crisis Comms plan? Does everyone know who is on the Crisis Comms team? What they have to do? Who they need to inform? What they can and cannot say, and how they should say it? What type of skills do you need to manage media communications and prevent a cyber incident becoming a crisis?

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