The Perils of an EDR-first Strategy: Why Prevention Is Always Better Than Cure

Presented by

Baldeep Dogra; Director Product Marketing - BlackBerry

About this talk

The security professional’s job has become an endless game of cat-and-mouse, continually pursuing invisible attackers that can out-think, out-run, and outsmart most security systems. To combat these and other threats, enterprises are increasingly turning to endpoint detection and response (EDR) solutions that provide advanced endpoint protection. To be sure your endpoints aren’t the weak link against cyber threats, it’s time to embrace the new approach to EDR, with a prevent-first approach built on a strong artificial intelligence (AI) foundation for threat prevention. Please join our product marketing expert, Baldeep Dogra, who will take us through the following: • EDR’s role in a Prevent-first approach • Endpoint Security – responding to the market challenge • Adopting an EDR-first approach – a ‘Prevention Paradox’ • Adapting EDR to respond to evolving Cyber threats • EDR in a modern ‘Zero-Trust’ implementation

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BlackBerry (NYSE: BB; TSX: BB) provides intelligent security software and services to enterprises and governments around the world. The company secures more than 500M endpoints including 150M cars on the road today. Based in Waterloo, Ontario, the company leverages AI and machine learning to deliver innovative solutions in the areas of cybersecurity, safety and data privacy solutions, and is a leader in the areas of endpoint security management, encryption, and embedded systems. BlackBerry’s vision is clear — to secure a connected future you can trust. For more information, visit and follow @BlackBerry.