Shape your cybersecurity funnel with Zero Trust: Benefits & impact

Presented by

Dave Gruber, ESG; Ismael Valenzuela, BlackBerry

About this talk

A cybersecurity protocol can commonly be broken down into three stages: prevention; detection & response; and recovery. By implementing effective protocols at the beginning of the funnel, companies can dramatically reduce the number of threats that require an active response. Yet many organizations have decided to focus on the bottom of the funnel, resigning themselves to handle a large volume of cyberthreats. This will be a resource drain, no matter how efficient your detection and recovery systems are. Effective prevention has historically been challenging, but new technology has dramatically changed what is now possible. With the right behavior-targeting software in place, machine learning and AI can be leveraged to great effect. What’s more, concerns around access management can also be tackled through a new approach: Zero-Trust. The possibilities are so great for Zero-Trust, that ESG research found that more than two-thirds of surveyed companies plan to replace existing endpoint security solutions in support of ZT. Tune into this webinar from Blackberry and ESG to deep dive into the evolution of endpoint security and uncover the wide-ranging impact that Zero-Trust could have on your business. Expert speakers will tackle: — The limitations of current prevention strategies — The most effective ways to shape your cybersecurity funnel — How ZT fits into your network — And much more
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BlackBerry (NYSE: BB; TSX: BB) provides intelligent security software and services to enterprises and governments around the world. The company secures more than 500M endpoints including 150M cars on the road today. Based in Waterloo, Ontario, the company leverages AI and machine learning to deliver innovative solutions in the areas of cybersecurity, safety and data privacy solutions, and is a leader in the areas of endpoint security management, encryption, and embedded systems. BlackBerry’s vision is clear — to secure a connected future you can trust. For more information, visit and follow @BlackBerry.