Determine the Impact of Marketing Investments in 30 Days

Presented by

Kevin Clancy, Ph. D., Chairman, Copernicus Marketing Consulting & Research

About this talk

Marketers don't have to wait six months to more than a year for performance information. Today there are widely-available, proven methodologies for forecasting ROI within 30 days after launching a new campaign or product/service. Kevin will use this webcast to highlight 4 different tools that provide early insights into marketing campaign or new product performance: 1. Hyper-analysis of blog posts 2. Souped-up campaign penetration tracking 3. Novel applications of simulated test marketing 4. After vs. before econometric modeling Using real-world examples and clear, non-technical explanations, he will help you understand how to translate insights into actions to ensure marketing efforts meet performance objectives. Importantly, discussion will include cross-comparison of costs, timing, and predictive capability.

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