Super-Influentials: New Insights for Reaching Them on the Web

Presented by

Kevin Clancy, Chairman, Copernicus Marketing Consulting and Research

About this talk

Smart marketers regularly seek out “super-influentials,” the people who tell friends and neighbors what and where to buy and have an impact on an increasing number of purchase decisions. According to a brand new study, blogs are an important social media tool for impacting this key communications target. In this presentation, Kevin Clancy will present the findings of an in-depth Copernicus investigation that for the first time confirms a strong relationship between blogging behavior and personal influence across a broad range of categories. Get insights into: • The blogging behavior of Americans in general. • The relationship between blogging and cross-category personal influence. • How to identify super-influentials in your category or industry. • Demographics and personal characteristics of cross-category super influencers. • The product/service categories where the relationship between blogging behavior and influence is particularly strong. • Integrating information about the digital and social behaviors of key targets into marketing plans.

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