Kevin Clancy, Chairman, Copernicus Marketing Consulting and Research
Smart marketers regularly seek out “super-influentials,” the people who tell friends and neighbors what and where to buy and have an impact on an increasing number of purchase decisions. According to a brand new study, blogs are an important social media tool for impacting this key communications target.
In this presentation, Kevin Clancy will present the findings of an in-depth Copernicus investigation that for the first time confirms a strong relationship between blogging behavior and personal influence across a broad range of categories.
Get insights into:
• The blogging behavior of Americans in general.
• The relationship between blogging and cross-category personal influence.
• How to identify super-influentials in your category or industry.
• Demographics and personal characteristics of cross-category super influencers.
• The product/service categories where the relationship between blogging behavior and influence is particularly strong.
• Integrating information about the digital and social behaviors of key targets into marketing plans.