7 Questions to Ask About Buyers In Your Category or Industry

Presented by

Jeff Maloy, Senior Vice President, Copernicus Marketing Consulting & Research

About this talk

It’s one of the most basic decisions you have to make—who to target with sales and marketing efforts? Sounds simple enough, but finding the “best customers”—the ones most open and profitable to your brand—and motivating them to buy is a pretty complex operation. In this webcast, Jeff Maloy will give you seven questions to ask about the buyers in your category or industry to ensure you grab the attention and share of wallet of the cream of the crop. A former brand manager at some of the leading CPG companies in the world, Jeff will focus on the information and insights you can collect with good marketing research that will give you a comprehensive sense of: • The sales potential of different customer groups • Their interest in new products and services from your brand • Their likelihood to advocate for your brand

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