Kevin Clancy, Chairman, Copernicus Marketing Consulting & Research
Some in the industry have started to suggest that in the digital age it's just not necessary for brands to offer a clear, compelling positioning anymore.
In this complimentary webcast, Kevin Clancy will offer a mix of case histories, examples, and approaches to demonstrate why having a strong positioning these days is more—not less—important than ever.
He will make the business case for positioning and show you:
• How most brands today lack a positioning.
• How positioning is related to the classic definition of marketing—solving customers’ problems.
• Why you should consider both tangible and intangible reasons to believe in your brand.
• How to use the perceptions of your brand and those of competitors’ to help you identify areas of opportunity.
This talk will provide you with a solid understanding of how to identify unique positioning opportunities that your company or brand can use to breakthrough all the competitive clutter.