Turn Marketing Trends into Actions That Boost Your Brand

Presented by

Kevin Clancy, Chairman, Copernicus Marketing Consulting & Research

About this talk

It’s that time of year again, when anyone and everyone puts out their prognostications about trends and predictions of what will hold the focus of marketers’ attention in the year ahead like holiday cookies on a platter. Marketers are all hungry for direction on how to translate information about trends into actions they can take to grow their brand or business, and Kevin Clancy has some practical how-to suggestions. In this webcast, Kevin will present case studies of companies who were looking to get ahead of the curve on current trends. He will focus on the insights, approaches, and methods they used to adapt their organization and strategies such as: • Creating a motivational brand vision that both rallies and focuses the entire company. • Discovering how long-term demographic trends will impact the performance of their brand or company. • Learning how to typologize both buyer segments and channels of distribution in order to maximize the power of marketing programs. Tune in to learn about what you can do in January to take advantage of new opportunities in 2011 and beyond.

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