The Past, Present, and Future of Advertising ROI

Presented by

Kevin Clancy, Chairman, Copernicus Marketing Consulting and Research

About this talk

With all eyes on marketing’s ROI, marketers need to figure out not just what they get for what they spend, but also what to do in order to continuously improve the rate of return. In this webcast, Kevin Clancy will present brand new statistics on the ROI of different kinds of advertising, from traditional to search. He will highlight the biggest areas of opportunity for improvement and discuss ways B2C and B2B marketers can go about improving the effectiveness of communications programs.

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