Shopper Typologies for Ecommerce

Presented by

Eric Paquette, Senior Vice President, Copernicus

About this talk

More and more brands that primarily sell through retail also use their websites to sell direct to customers. A brand’s ecommerce shoppers, however, not only differ in important ways from their retail targets, but also from each other. Understanding these distinctions is critical to optimizing site effectiveness. In this webcast, Eric Paquette will describe tools to identify, size, and profile a brand’s ecommerce shoppers and develop strategies to drive increased sales. He will demonstrate how to: - Identify the most valuable ecommerce shoppers for your brand - Understand their needs from the brand’s ecommerce site - Measure how your site delivers against those needs.

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