Replacing Crowdsourced Fraud Intelligence: Why Customers are Making the Switch

Presented by

Jeremy Kraft, Symantec | Arvind Rao, Symantec | Myles Huffman, Symantec

About this talk

Most adaptive authentication solutions are actually data aggregators; rooted in commodified, crowdsourced seed intelligence originating from third party sensors that’s free and available to all. Today’s cybercriminals are bypassing adaptive authentication controls by crowdsourcing that same publicly available seed intelligence into their own machine learning algorithms. Symantec’s adaptive authentication intelligence originates directly from sensors built into Symantec’s widely distributed products like Endpoint Security, Web Proxy, Email Security, Data Loss Prevention, and from our consumer threat protection technologies – the world’s largest private ecosystem of seed intelligence. Because our intelligence is not crowdsourced or publicly available, cybercriminals’ machine learning algorithms lack the necessary data to emulate legitimate consumer users and thereby circumvent adaptive authentication controls to commit fraud. Symantec Validation and Identity Protection (VIP) also includes adaptive authentication capabilities to detect your Device Health, Behavior Patterns, Network Integrity, Presence of Malware, and Private Browsing Fingerprint. The result is that Symantec VIP provides a better consumer user experience with less authentication friction, far fewer false positives, and a significant, long term reduction in fraud while maintaining consumer privacy and data anonymity. Key Takeaways: - Understand the implications of using adaptive authentication solutions that rely on crowdsourced seed intelligence to combat fraud - Gain insight into the benefits of using nonpublic-facing seed intelligence to verify identities - See how Symantec combines its widely distributed network of sensors with consumer-friendly multi-factor authentication Register Today

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