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Marketing Automation Hacks: HubSpot

If you’re already using HubSpot, then you know that Marketing Automation is an indispensable tool for executing on your inbound marketing strategy. But the majority of inbound marketers still feel that they’re not using the technology to its full potential.

In this presentation, Francois Mathieu, Uberflip's resident HubSpot expert, reveals various hacks for getting better results out of your HubSpot software.

For more information on how to better leverage HubSpot, check out the following resources:

The Ultimate Marketing Automation Glossary
How To Clean Up Your Marketing Automation Database
9 Marketing Automation Hacks Powered by Zapier
Recorded Jan 19 2016 48 mins
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Presented by
Hana Abaza & Francois Mathieu
Presentation preview: Marketing Automation Hacks: HubSpot

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  • 3 Ways to Transform eBooks to Boost Your B2B Marketing Results Recorded: Jul 26 2016 40 mins
    Vanessa Porter - Director of Marketing at SnappApp
    Almost every B2B marketer has experience leveraging eBooks. eBooks are an effective way to provide rich content while creating a fun experience for your audience; however, running the same eBook creation and promotion process over and over again can get boring (for both you and your audience).

    In this webinar, SnapApp joins us to discuss three ways you can transform eBooks to engage your buyers at every stage of their journey to boost your B2B marketing results.

    You’ll learn:

    How to create engaging content for each stage of the buyer journey
    How to transform eBooks into interactive content that engages users and converts more leads
    What best-in-class marketers are doing to squeeze more value out of their existing eBooks
  • 5 Critical Steps to Account-Based Marketing Recorded: Jul 19 2016 43 mins
    Charm Hayes Bianchini Senior Director, Enterprise Marketing at Marketo
    In today's world, sales and marketing professionals are implementing account-based marketing (ABM) strategies to win new business and create lasting relationships.

    In this webinar (part of our ABM Hacks webinar series), Marketo's ABM expert Charm Bianchini shares five easy steps to use ABM to drive demand and generate revenue within target accounts.
  • Predictive Analytics: A Content Marketer's Secret Weapon Recorded: Jun 28 2016 54 mins
    Sean Zinsmeister Senior Director of Product Marketing at Infer & Hana Abaza - VP Marketing at Uberflip
    What if you could produce content that hit the mark every single time?

    Predictive analytics is making this feat closer to a real possibility. By leveraging historical data from your content, predictive analytics allows marketers to rely less on educated guesswork and more on data when it comes to producing effective content.

    So, how can you start leveraging predictive analytics in your content marketing strategy? Join Uberflip and Infer for a webinar where we'll examine the intersection between content marketing and predictive analytics.

    You will learn:

    Why content marketing and predictive analytics go hand-in-hand

    How to drive more value from content using effective targeting and segmentation from predictive analytics

    How top B2B organizations are leveraging predictive analytics to boost their B2B marketing results
  • How to Generate Traffic & Conversions on Your Blog... Without Publishing Another Recorded: Jun 8 2016 39 mins
    Pamela Vaugh - Princple Marketing Manager Hubspot & Hana Abaza - VP Marketing Uberflip
    Every marketer knows that a successful inbound marketing strategy includes a blog. But not just any blog – a blog with great content, a schedule with new articles, and an SEO strategy to increase viewership and leads.

    But what if we told you that your blog could generate leads and traffic, without you having to create new posts to do so? What if your previous blog posts could feed a lead generating machine that increased leads by 250%, and caused a steady spike in revenue?

    In this live Google Hangout, we joined forces with HubSpot to teach you how to optimize your blog to generate traffic and leads... without having to create new posts. Watch it now!
  • How to Optimize Your Webinar Strategy to Meet Your Marketing Goals Recorded: May 19 2016 72 mins
    Thue Madsen - Kissmetrics & Hana Abaza - Uberflip
    Many B2B organizations have introduced webinars into their marketing mix. While it's a good idea to optimize your webinar strategy to increase registrants, attendees, interaction, and engagement, are these elements really moving the needle for your business?

    By understanding how webinars can help your organization solve your biggest marketing challenges, you can start to shift your optimization efforts to achieve better results from your webinar strategy.

    Join Thue Madsen, Marketing Operations Manager at Kissmetrics, and Hana Abaza, VP of Marketing at Uberflip, for a webinar on how to use webinars to meet your B2B marketing goals.

    You’ll learn how to:
    Optimize your webinar strategy to match your TOFU, MOFU, and BOFU goals
    Leverage A/B testing to improve your webinar strategy
    Gather the metrics and insights you need to produce better webinars
  • Secrets of B2B Content Marketing Success with Influencers with Lee Odden Recorded: May 17 2016 66 mins
    Lee Odden - Top Rank and Hana Abaza - Uberflip
    Watch Lee Odden - CEO of Top Rank & ranked No #1 Content Marketer by Entrepreneur Magazine as he chats about:

    How to leverage influencer content programs to attract and engage business buyers.

    You’ll learn:

    How to identify, qualify and recruit the right influencers
    How to use the 'Attract, Engage, Convert' model for influencer and content performance optimization
    Best and worst practices when working with influencers on an ongoing basis
  • Is Your Content Resonating? How to Build Connections With Content Recorded: Mar 16 2016 72 mins
    SnapApp - Lena Prickett & Hana Abaza - Uberflip
    You've been creating content for a while now, but is it really resonating with your audience?

    Great marketing is all about building connections. All your marketing efforts – from content to programs – will only be effective if they manage to capture and leverage your audience's interest. This starts with a deep understanding of your audience, and must be reflected in the content you create and the environment in which your content lives.

    In this webinar, SnapApp's Lena Prickett provides actionable tips for how to deliver a powerful experience full of content that resonates with your audience.

    You’ll learn:

    How to get to know your audience and identify what will resonate with them
    How to find the data you need to continue creating and delivering resonant content
    How to organize your content and provide an engaging content experience
  • Engagement: A New Metric to Demonstrate Event ROI Recorded: Feb 19 2016 71 mins
    Justin Gonzalez Senior Marketing Manager DoubleDutch & Hana Abaza VP Marketing Uberflip
    In-person events are consistently regarded as one of the most effective channels among B2B marketers. Not only do they build brand awareness and generate massive demand, they also accelerate the sales process and empower customer advocacy.

    In order for B2B marketers to reap the benefits of events, they need to adapt a new mindset that incorporates engagement into their overall event strategy. With this approach, they'll be able to continue to foster the sense of community that is built at events and meet their marketing goals.

    Join Justin Gonzalez, Senior Marketing Manager at DoubleDutch, and Hana Abaza, VP Marketing at Uberflip, for a webinar that will provide expert insight on how engagement is a key piece to increasing your ROI at B2B marketing events.

    You’ll learn:
    How to define your event marketing goals and measure progress
    How to reimagine your event experience to engage attendees
    How to demonstrate the value of events to your leadership team
  • The 2016 Framework for Evaluating Content Marketing Software Recorded: Feb 10 2016 49 mins
    Uberflip co-founder and CEO Yoav Schwartz
    It's 2016, and it's clear that content is no longer only in the marketer's domain — it fulfills the entire buyer journey from engagement and lead generation all the way through to sales and customer retention.

    As such, the marketing technology landscape has exploded with content marketing software options. While this explosion of solutions is exciting, it can also be confusing and difficult to navigate. Should you seek a platform or point solutions? How do you avoid "software silos"? What kind of software do you actually need to crush your B2B marketing goals?

    In this webinar, Uberflip co-founder and CEO Yoav Schwartz discusses an authentic framework through which content marketing software should be evaluated to build a powerful marketing technology stack.
  • How to Engage, Generate, and Qualify More Leads Using Interactive Content Recorded: Jan 28 2016 61 mins
    Hana Abaza - VP Marketing at Uberflip & ANNA TALERICO - Co-Founder at ion interactive
    B2B lead generation involves so much more than simply producing leads — of course, much of the value that comes from lead generation tactics lies less in the quantity of leads and more in the quality.



    Interactive content is quickly becoming a best practice for B2B marketers. When implemented effectively, interactive content not only supercharges your lead generation and engagement strategies but can also help to better qualify leads and construct rich lead profiles.



    Join Uberflip’s Hana Abaza and ion interactive co-founder Anna Talerico for an intense hour exploring the strategies and tactics used by leading next-generation content marketers.



    You’ll learn:

    How to convert significantly more leads from your content marketing
    How to build rich lead profiles that include content consumption, buyer business challenges, and readiness
    How to evaluate your content marketing results in a radically different way
  • Marketing Automation Hacks: Act-On Recorded: Jan 21 2016 36 mins
    Chris Dennen - Act-On expert & Hana Abaza - VP Marketing
    If you’re already using Act-On, then you know that Marketing Automation is an indispensable tool for executing on your modern marketing strategy. But the majority of modern marketers still feel that they’re not using the technology to its full potential.

    In this presentation, Act-On expert Chris Dennen of Schneider Electric reveals various hacks for getting better results out of your Act-On software.
  • Marketing Automation Hacks: Pardot Recorded: Jan 20 2016 62 mins
    Hannah Freeman - Pardot Client Advocate
    If you’re already using Pardot, then you know that Marketing Automation is an indispensable tool for executing on your modern marketing strategy. But the majority of modern marketers still feel that they’re not using the technology to its full potential.

    In this presentation, Pardot expert Hannah Freeman reveals various hacks for getting better results out of your Pardot software, as well as the correct pronunciation of Pardot (it’s “Par-DOT”, like polka “dot”!).
  • Marketing Automation Hacks: Eloqua Recorded: Jan 19 2016 63 mins
    Hana Abaza & Zee Jeremic
    If you’re already using Eloqua, then you know that Marketing Automation is an indispensable tool for executing on your modern marketing strategy. But the majority of modern marketers still feel that they’re not using the technology to its full potential.

    In this presentation, Eloqua expert Zee Jeremic of MASS Engines reveals various hacks for getting better results out of your Eloqua software.
  • Marketing Automation Hacks: HubSpot Recorded: Jan 19 2016 48 mins
    Hana Abaza & Francois Mathieu
    If you’re already using HubSpot, then you know that Marketing Automation is an indispensable tool for executing on your inbound marketing strategy. But the majority of inbound marketers still feel that they’re not using the technology to its full potential.

    In this presentation, Francois Mathieu, Uberflip's resident HubSpot expert, reveals various hacks for getting better results out of your HubSpot software.

    For more information on how to better leverage HubSpot, check out the following resources:

    The Ultimate Marketing Automation Glossary
    How To Clean Up Your Marketing Automation Database
    9 Marketing Automation Hacks Powered by Zapier
  • Marketing Automation Hacks: Marketo Recorded: Jan 19 2016 61 mins
    Hana Abaza & Justin Norris
    If you’re already using Marketo, then you know that Marketing Automation is an indispensable tool for executing on your modern marketing strategy. But the majority of modern marketers still feel that they’re not using the technology to its full potential.

    In this presentation, Marketo expert Justin Norris reveals various hacks for getting better results out of your Marketo software.
  • How to Build a Content Library for the Buying Process Recorded: Dec 18 2015 50 mins
    HANA ABAZA, VP Marketing, Uberflip
    Most purchase decisions are made online—before the prospect interacts with a Sales rep. You can leverage this reality by building a content library that accommodates them throughout the buying stage.

    In this webinar, we’ll teach you how to build a content library that pulls in prospects and accelerates the sales cycle.
  • How to Make Video the Key Player In Your Content Mix It Was Meant to Be Recorded: Dec 2 2015 65 mins
    JON SPENCELEY, Community Marketing Manager, Vidyard; HANA ABAZA, VP Marketing, Uberflip
    Video is an effective part of any content mix, but many marketers shy away from it because of wrongful assumptions about cost and difficulty. Want to do video and do it well?

    Join this content hacks session with Vidyard to learn how to create videos on a budget, generate leads and leverage personalization.
  • How to Crowdsource Content From Your Advocates Recorded: Nov 18 2015 52 mins
    CASSANDRA JOWETT, Influitive; TRUMAN TANG, Influitive; EMILIE HAMEL, Uberflip
    As the demand for content grows, marketers are faced with a huge challenge: how can you consistently more create high-quality content that the right people actually engage with, convert on and share? You can't do it alone. You need help.

    Join this B2B Content Hacks session to learn why and how your company's advocates must be a critical component of your content marketing strategy, from ideation to creation to distribution.
  • How to Conquer the Content ROI Conundrum Recorded: Nov 4 2015 68 mins
    HEIDI BULLOCK, VP Demand Generation Marketing, Marketo; HANA ABAZA, VP Marketing, Uberflip
    Many marketers are still playing “Where’s Waldo” when it comes to measuring the real ROI of content. That’s because they start thinking about it too late in the process. Join Marketo’s Heidi Bullock to learn the secret to achieving actionable insight into content ROI.
  • Leveraging Webinars & Optimizing Content to Generate Leads Recorded: Oct 29 2015 49 mins
    HANA ABAZA, VP Marketing, Uberflip
    You might be creating awesome content, but is it converting?

    In this B2B Content Hacks session with Hana Abaza, you’ll learn:
    -- How to create valuable content for your audience
    -- How to build a content experience that’s better equipped to seize conversion opportunities
    -- How to strategically gate content to boost your conversion rates​
Get more from content in B2B marketing.
From ideation to production to distribution and beyond, there are untapped opportunities you may be missing to dramatically improve the results of your investment in content. The question is, where are they?

Join Uberflip for our B2B Content Hacks webinar series to learn high-impact tactics from experts on B2B content marketing.

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  • Live at: Jan 19 2016 11:00 pm
  • Presented by: Hana Abaza & Francois Mathieu
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