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Marketing Automation Hacks: Pardot

If you’re already using Pardot, then you know that Marketing Automation is an indispensable tool for executing on your modern marketing strategy. But the majority of modern marketers still feel that they’re not using the technology to its full potential.

In this presentation, Pardot expert Hannah Freeman reveals various hacks for getting better results out of your Pardot software, as well as the correct pronunciation of Pardot (it’s “Par-DOT”, like polka “dot”!).
Recorded Jan 20 2016 62 mins
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Presented by
Hannah Freeman - Pardot Client Advocate
Presentation preview: Marketing Automation Hacks: Pardot

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  • Everything You Need to Know About the Future of Content Experience Recorded: Oct 17 2017 46 mins
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    Your content experience is the environment in which your content lives, but it’s also so much more than that. It’s the place where all the user action takes place. It’s where a visitor converts to a lead, and where you can measure your content’s effectiveness across the entire buyer journey.

    If you want to improve your content’s performance, you can’t afford to ignore your content experience any longer. In this live webinar, you’ll learn:

    - Why you need to start focusing your content marketing efforts on optimizing your content experience
    - How to build a high converting content experience
    - How a well-optimized content experience can help enable content to be used across your entire B2B organization
  • How to Ensure Your Content Marketing is Generating Value, Not Just Traffic Recorded: Jun 15 2017 46 mins
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    In this webinar, marketing leaders from Bizible, BrightInfo, and Uberflip discuss key components to planning, executing, and measuring content marketing that moves the needle.

    The webinar will answer key questions, including:

    • What is content fitness? And why does it matter?

    • How do I build a knockout content experience?

    • Should I be gating content?

    • How do I measure the buyer's content journey? And how do I optimize it?
  • Online + Offline: Use In-person Events & Content Experiences to Engage Prospects Recorded: Jun 8 2017 46 mins
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    A marketer’s job is to understand and cater to their audience, something that’s much easier said than done. B2B marketers often use a combination of offline and online marketing channels to engage with prospects, but simply using a combination of the two isn’t enough—you also need to know which types of content and events work best at different stages in the buyer’s journey.

    Join Event Farm CMO, Alexandra Gibson, and Uberflip's VP of Marketing, Shannon Dougall, for this webinar about how you can best use in-person events and content experiences to engage prospects as they move through the funnel. During the webinar, you’ll learn:

    - How different types of events fuel top-of-funnel growth, engage middle-of-the-funnel prospects, and close bottom-of-the-funnel deals
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    - How online content and in-person events can work together to fully engage your audience
  • The Top B2B Content of 2016: Six Lessons for Marketers Recorded: Apr 11 2017 63 mins
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    You will learn:
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    Do you know where your efforts are lacking?

    In this webinar, we're joined by four marketing leaders from Kapost, Integrate, and Radius (each representing an area of the four pillar framework) who share their top tips for improving your content marketing processes and technology.

    You will learn:
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    - Actionable tips for improving your content marketing process
    - How to identify technology gaps in your content marketing software stack
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    Understanding industry benchmarks and navigating marketing trends can be difficult.

    We recently conducted a survey with Heinz Marketing and gathered real data to better understand the issues faced by B2B marketing teams, as well as B2B audience expectations.

    In this webinar, Matt Heinz will take you through the survey findings and help you determine where to focus your B2B marketing efforts and comprehend the changing content marketing landscape.
  • How Industry Leading Brands Use Content to Drive Lead Generation Recorded: Mar 22 2017 35 mins
    Bree Nakatani, Director of Customer Success, Wishpond & Kelly O'Hara, Content Marketing Consultant, Uberflip
    Did you know that only 44% of B2B content marketers know what successful or effective content marketing looks like? That means that 56% of content marketers are aimlessly creating content without any direction or end goal. This content is not generating traffic, leads, or sales.

    Watch this webinar to learn what effective content marketing looks like.
  • 7 Content Marketing Trends You Need to Know Now Recorded: Feb 28 2017 56 mins
    Jay Baer, Convince & Convert; Hana Abaza, Uberflip
    Being great at content marketing was harder to do in 2016 than ever before. That's because there's more content in more places, with more topics and more faces. And that trend isn't going to stop in 2017 – it's only going to multiply.

    Get ahead of the competition by understanding how to take a more nuanced, informed approach, so your content works smarter and harder.

    Spend an hour with Uberflip's Hana Abaza and Jay Baer from Convince & Convert diving into seven (at least!) content marketing trends that you cannot afford to ignore going into 2017.
  • What You Need to Know About Account-Based Marketing Recorded: Feb 22 2017 50 mins
    Ben Earle, AdRoll; Victoria Hoffman, Uberflip
    Over 90% of marketers recognize the value of account-based marketing (ABM), but few understand where to get started and how to successfully implement ABM at their B2B organization.

    It's time to clear the fog and take a comprehensive look at the people, processes, and tools that are involved when putting ABM into action.

    In this webinar, we share the key elements you need to succeed with your ABM strategy.

    You will learn:
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  • Marketing Automation Hacks: Marketo Recorded: Feb 15 2017 68 mins
    Brian Glover, Sr. Product Marketing Manager at Marketo; Hana Abaza, VP Marketing at Uberflip
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    In this presentation, Brian Glover, Sr. Product Marketing Manager at Marketo, will reveal various hacks for getting better results out of Marketo.

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    Social media is still a powerful distribution channel for B2B content, but a number of challenges arise when trying to effectively schedule content on social. How can you ensure that your social content cuts through the noise, is aligned with your overall marketing initiatives, and actually resonates with your audience?

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  • Marketing Automation Hacks: Oracle Eloqua Recorded: Jan 31 2017 55 mins
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    If you’re already using Oracle Eloqua, then you know that marketing automation is an indispensable tool for executing your B2B marketing strategy. But the majority of B2B marketers still feel that they’re not using the technology to its full potential.

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    - How to make insightful decisions with new visual reports and detailed campaign analysis
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    You will learn:
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    - Content creation hacks for busy marketers
  • 3 Ways to Transform eBooks to Boost Your B2B Marketing Results Recorded: Jul 26 2016 40 mins
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    Almost every B2B marketer has experience leveraging eBooks. eBooks are an effective way to provide rich content while creating a fun experience for your audience; however, running the same eBook creation and promotion process over and over again can get boring (for both you and your audience).

    In this webinar, SnapApp joins us to discuss three ways you can transform eBooks to engage your buyers at every stage of their journey to boost your B2B marketing results.

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    How to create engaging content for each stage of the buyer journey
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    What best-in-class marketers are doing to squeeze more value out of their existing eBooks
  • 5 Critical Steps to Account-Based Marketing Recorded: Jul 19 2016 43 mins
    Charm Hayes Bianchini Senior Director, Enterprise Marketing at Marketo
    In today's world, sales and marketing professionals are implementing account-based marketing (ABM) strategies to win new business and create lasting relationships.

    In this webinar (part of our ABM Hacks webinar series), Marketo's ABM expert Charm Bianchini shares five easy steps to use ABM to drive demand and generate revenue within target accounts.
  • Predictive Analytics: A Content Marketer's Secret Weapon Recorded: Jun 28 2016 54 mins
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    What if you could produce content that hit the mark every single time?

    Predictive analytics is making this feat closer to a real possibility. By leveraging historical data from your content, predictive analytics allows marketers to rely less on educated guesswork and more on data when it comes to producing effective content.

    So, how can you start leveraging predictive analytics in your content marketing strategy? Join Uberflip and Infer for a webinar where we'll examine the intersection between content marketing and predictive analytics.

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    Why content marketing and predictive analytics go hand-in-hand

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  • How to Generate Traffic & Conversions on Your Blog... Without Publishing Another Recorded: Jun 8 2016 39 mins
    Pamela Vaugh - Princple Marketing Manager Hubspot & Hana Abaza - VP Marketing Uberflip
    Every marketer knows that a successful inbound marketing strategy includes a blog. But not just any blog – a blog with great content, a schedule with new articles, and an SEO strategy to increase viewership and leads.

    But what if we told you that your blog could generate leads and traffic, without you having to create new posts to do so? What if your previous blog posts could feed a lead generating machine that increased leads by 250%, and caused a steady spike in revenue?

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    Many B2B organizations have introduced webinars into their marketing mix. While it's a good idea to optimize your webinar strategy to increase registrants, attendees, interaction, and engagement, are these elements really moving the needle for your business?

    By understanding how webinars can help your organization solve your biggest marketing challenges, you can start to shift your optimization efforts to achieve better results from your webinar strategy.

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    Optimize your webinar strategy to match your TOFU, MOFU, and BOFU goals
    Leverage A/B testing to improve your webinar strategy
    Gather the metrics and insights you need to produce better webinars
  • Secrets of B2B Content Marketing Success with Influencers with Lee Odden Recorded: May 17 2016 66 mins
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    How to leverage influencer content programs to attract and engage business buyers.

    You’ll learn:

    How to identify, qualify and recruit the right influencers
    How to use the 'Attract, Engage, Convert' model for influencer and content performance optimization
    Best and worst practices when working with influencers on an ongoing basis
Learn tips and tricks from top B2B marketers.
Learn how the best B2B marketers create content, convert leads, and nurture them into customers.

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  • Title: Marketing Automation Hacks: Pardot
  • Live at: Jan 20 2016 6:25 pm
  • Presented by: Hannah Freeman - Pardot Client Advocate
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