Predictive Analytics: A Content Marketer's Secret Weapon
Sean Zinsmeister Senior Director of Product Marketing at Infer & Hana Abaza - VP Marketing at Uberflip
About this talk
What if you could produce content that hit the mark every single time?
Predictive analytics is making this feat closer to a real possibility. By leveraging historical data from your content, predictive analytics allows marketers to rely less on educated guesswork and more on data when it comes to producing effective content.
So, how can you start leveraging predictive analytics in your content marketing strategy? Join Uberflip and Infer for a webinar where we'll examine the intersection between content marketing and predictive analytics.
You will learn:
Why content marketing and predictive analytics go hand-in-hand
How to drive more value from content using effective targeting and segmentation from predictive analytics
How top B2B organizations are leveraging predictive analytics to boost their B2B marketing results