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5 Critical Steps to Account-Based Marketing

In today's world, sales and marketing professionals are implementing account-based marketing (ABM) strategies to win new business and create lasting relationships.

In this webinar (part of our ABM Hacks webinar series), Marketo's ABM expert Charm Bianchini shares five easy steps to use ABM to drive demand and generate revenue within target accounts.
Recorded Jul 19 2016 43 mins
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Presented by
Charm Hayes Bianchini Senior Director, Enterprise Marketing at Marketo
Presentation preview: 5 Critical Steps to Account-Based Marketing

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    Content is the driving force behind your most effective marketing strategies, from demand generation and inbound marketing to sales enablement and account-based marketing. As marketers, you aim to personalize how your prospects and target accounts experience your content, and scaling the creation of these experiences becomes your next big hurdle.

    In this webinar, Uberflip’s Director of Content Experience, Paige Gerber, and Drift’s Customer Marketing Team Lead, Chris Handy, reveal five easy steps to help you focus, align your team, and truly deliver meaningful experiences so you can rock marketing campaigns that delight your prospects and customers.
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    Inbound, demand generation, ABM, and sales enablement are all driven by content. In this 9-minute webinar, Randy Frisch, President & CMO at Uberflip, and Jay Baer, President at Convince & Convert, explore how to use these strategies to bring your content to life.
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    Jason Oakley, Product Marketing Manager at Uberflip, explains how Uberflip's Content Experience Platform (CEP) enables you to create engaging, personalized content experiences at scale.
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    Many B2B marketing teams have introduced webinars into their marketing mix. These web-based events attract qualified, invested audiences that you can convert into leads weeks before the content goes live, and months after it’s recorded. Are you making the most of this powerful lead generation asset?

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    Dave Rigotti, VP of Marketing, Bizible; Tara Robertson, Director of Demand Gen, Uberflip; Assaf Dudai, Head of Content, Brigh
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    In this webinar, marketing leaders from Bizible, BrightInfo, and Uberflip discuss key components to planning, executing, and measuring content marketing that moves the needle.

    The webinar will answer key questions, including:

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    • How do I measure the buyer's content journey? And how do I optimize it?
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    Join Event Farm CMO, Alexandra Gibson, and Uberflip's VP of Marketing, Shannon Dougall, for this webinar about how you can best use in-person events and content experiences to engage prospects as they move through the funnel. During the webinar, you’ll learn:

    - How different types of events fuel top-of-funnel growth, engage middle-of-the-funnel prospects, and close bottom-of-the-funnel deals
    - Which types of content work best at different points throughout the buyer's journey
    - How online content and in-person events can work together to fully engage your audience
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    One of the best strategies for mapping out your yearly content marketing plan is to take a look back at what worked this year. Understanding the strategies, tactics, and tools that worked (and didn't) last year can help to fuel your strategy as you plan ahead.

    In this webinar, BuzzSumo's Steve Rayson will take you through the top performing B2B content of 2016.

    You will learn:
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    - Topics and content types that were widely shared in 2016
    - Insight into content trends that will dominate in 2017
Learn tips and tricks from top B2B marketers.
Learn how the best B2B marketers create content, convert leads, and nurture them into customers.

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  • Title: 5 Critical Steps to Account-Based Marketing
  • Live at: Jul 19 2016 2:00 pm
  • Presented by: Charm Hayes Bianchini Senior Director, Enterprise Marketing at Marketo
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