5 Critical Steps to Account-Based Marketing

Presented by

Charm Hayes Bianchini Senior Director, Enterprise Marketing at Marketo

About this talk

In today's world, sales and marketing professionals are implementing account-based marketing (ABM) strategies to win new business and create lasting relationships. In this webinar (part of our ABM Hacks webinar series), Marketo's ABM expert Charm Bianchini shares five easy steps to use ABM to drive demand and generate revenue within target accounts.

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