Marketing Automation Hacks: Oracle Eloqua

Presented by

Taha Sheikh, Group Product Manager at Oracle Eloqua; Hana Abaza, VP Marketing at Uberflip

About this talk

If you’re already using Oracle Eloqua, then you know that marketing automation is an indispensable tool for executing your B2B marketing strategy. But the majority of B2B marketers still feel that they’re not using the technology to its full potential. In this webinar, Taha Sheikh, Group Product Manager at Oracle Eloqua, reveals various hacks for getting better results from your marketing efforts powered by Oracle Eloqua. You will learn: - How to use the platform more efficiently with new shortcuts and spotlight search - How to make insightful decisions with new visual reports and detailed campaign analysis - How to keep your database clean as it grows - How to effectively nurture your leads with a personalized conversation using Marketo's Customer Engagement Engine - How to use first-touch and multi-touch attribution to determine marketing's contribution to sales

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