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Marketing Automation Hacks: Marketo

If you’re already using Marketo, then you know that marketing automation is an indispensable tool for executing your B2B marketing strategy. But the majority of B2B marketers still feel that they’re not using the technology to its full potential.

In this presentation, Brian Glover, Sr. Product Marketing Manager at Marketo, will reveal various hacks for getting better results out of Marketo.

You will learn:
- How to effectively nurture your leads with a personalized conversation using Marketo's Customer Engagement Engine
- How to use first-touch and multi-touch attribution to determine marketing's contribution to sales
- How to take your personalized campaigns across all channels including social (using AdBridge) and your website (using Website Personalization)
Recorded Feb 15 2017 68 mins
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Presented by
Brian Glover, Sr. Product Marketing Manager at Marketo; Hana Abaza, VP Marketing at Uberflip
Presentation preview: Marketing Automation Hacks: Marketo

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    Jason Oakley, Product Marketing Manager @ Uberflip
    Whether ABM is a relatively new concept to you, or something you’ve been doing for years, there is no debating the power of ABM lies in personalization. But let’s face it, creating personalized content experiences for each of your target accounts can be a daunting task. But does it have to be?

    In this 30-minute webinar hosted by our Product Marketing Manager, Jason Oakley, you'll learn how to:

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    Email nurture campaigns are a B2B marketing must, and when executed effectively, can really move the needle and help guide qualified leads down the funnel. But isn’t it time your team went beyond the basic email nurture and took a multi-channel approach?

    Register for our live webinar featuring Natalie Holtgrewe, Group Director, Growth Strategy, at Intelligent Demand to hear multi-channel campaign tips from an expert.
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    Jason Oakley, Product Marketing Manager at Uberflip, explains how Uberflip's Content Experience Platform (CEP) enables you to create engaging, personalized content experiences at scale.
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    You’ll discover strategies and tips to:
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    Do you know who your hottest leads are? Are you able to control the volume of leads passed to your sales team so that they only get their hands on the cream of the crop? Are you able to offer the right content to the right prospect at the right time?

    Lead scoring gives you insight into activity, but how much can you really tell from a single number? If your content strategy is mature and prospects are highly engaged, you may find yourself wanting more data to act upon. Ben Harrison, Managing Director at Brainrider, and Sam Brennand, VP of Customer Success at Uberflip are here to help. Join them as they take a deep dive into lead scoring and learn:

    - The incorrect assumptions baked into Pardot's standard scoring model
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    - The secret sauce that a best-in-class Uberflip implementation can bring to Pardot
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    Jay Baer, President @ Convince & Convert; Randy Frisch, CMO & Co-founder @ Uberflip
    Jay Baer recently unveiled his new framework, Talk Triggers: Content that Creates Word-of-Mouth, and he has done exactly that – sparked incredible discussions among marketers everywhere on how to turn customers into volunteer marketers. Word-of-mouth is the most efficient and effective marketing tactic available, and content can (and should!) be the catalyst for those conversations. Watch this webinar to hear about Jay's new framework plus his answers to real questions submitted by B2B marketers!
  • How to Use Uberflip and Terminus to Fuel Your ABM Strategy Recorded: Jan 9 2018 29 mins
    Lauren Patrick, Storyteller @ Terminus; Heidi Vandermeer, Account Based Marketer @ Uberflip
    Watch this behind-the-scenes webinar of how Uberflip and Terminus users power their integration to build ABM campaigns that win. Gain perspective on the organizational infrastructure needed for account-based marketing to work, as well as how you can use content to drive your ABM cadence.

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Learn tips and tricks from top B2B marketers.
Learn how the best B2B marketers create content, convert leads, and nurture them into customers.

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  • Title: Marketing Automation Hacks: Marketo
  • Live at: Feb 15 2017 4:00 pm
  • Presented by: Brian Glover, Sr. Product Marketing Manager at Marketo; Hana Abaza, VP Marketing at Uberflip
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