Brian Glover, Sr. Product Marketing Manager at Marketo; Hana Abaza, VP Marketing at Uberflip
About this talk
If you’re already using Marketo, then you know that marketing automation is an indispensable tool for executing your B2B marketing strategy. But the majority of B2B marketers still feel that they’re not using the technology to its full potential.
In this presentation, Brian Glover, Sr. Product Marketing Manager at Marketo, will reveal various hacks for getting better results out of Marketo.
You will learn:
- How to effectively nurture your leads with a personalized conversation using Marketo's Customer Engagement Engine
- How to use first-touch and multi-touch attribution to determine marketing's contribution to sales
- How to take your personalized campaigns across all channels including social (using AdBridge) and your website (using Website Personalization)